Beer Culture 2020 Ingxaki Ephambili Yentengiso ngu-Gabriela Maria Straka

Uyilo olubizwa ngokuba yi-Beer Culture 2020 Ingxaki Ephambili Yentengiso olwenziwe ngu-Gabriela Maria Straka ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lokuBhengeza, ukuThengisa kunye noNxibelelwano.

IbhronziUkubhengeza· 2021

Beer Culture 2020 Ingxaki Ephambili Yentengiso

ngu Gabriela Maria Straka

Umxhasi: Brau Union Österreich AG

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ukubhengeza

13,726

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#118582

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Beer Culture 2020 Ingxaki Ephambili Yentengiso

Isicatshulwa Sencwadi: I-Beer Culture 2020 yingxelo eshicilelweyo malunga nenkcubeko yebhiya e-Austria. Le ngxelo ibonisa iziphumo zophando olumele abantu base-Austria abaneminyaka eyi-18 nangaphezulu, olwenziwe ziiziko lophando lwentengiso elizimeleyo ngodliwano-ndlebe lwe-intanethi nolwefowuni. Imixholo iquka ukubaluleka kweentlobo ezizodwa zebhiya, amaqhelo okusela, imveliso yebhiya ezinzileyo, ukunyaniseka kuluhlu lwempahla kunye neemveliso ezingenayo utywala. Imizobo elula kunye nemiqondiso ibonisa amanani ngendlela elula ukuqondwa. Le ngxelo iqulathe amaphepha angama-64 eziqulatho kunye namaphepha esiciko amane.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Beer Culture 2020 Ingxaki Ephambili Yentengiso ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Beer Culture 2020 Ingxaki Ephambili Yentengiso iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Beer Culture 2020 Ingxaki Ephambili Yentengiso iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: To us at Brau Union Osterreich AG, beer culture is not only just what wins us our bread. It is our passion and devotion that we pay particular attention to. This is why we, as Austria's innovation leader in brewing, have published an Austrian beer culture report in 2020. It represents a survey of our country's beer culture, seeking to improve it constantly.
Imilinganiselo nePakishini: Format closed 280 x 215 mm
Format open 280 x 430 mm
Extent 4 cover pages and 64 content pages
Circulation 1700
Iithegi: beer culture report, beer culture, beer, market research, Austria
Ubuchwepheshe Bokuvelisa: The design was created in collaboration with Red Bull Media House GmbH. Simple graphics and symbols have been chosen to make the numbers easy to understand. For example, a flower tendril was chosen to represent the topic of the environment and sustainability or shopping carts for the purchase frequency.
The report was printed on LuxoArt Samt paper. Cover 250g, content pages 150g. Print in 4-colored Euroscale. Finishing UV coating on cover approx. 30 percent area coverage
Umngeni Woyilo: The creative challenge was to present the large amount of figures and data provided by the market research institute in an easily understandable form and to represent them visually in graphics.
Target group of the Beer Culture Report 2020 are specialists in hotel and catering trades, food stores, specialised journalist and everyone who is interested in Austrian beer culture.
Uphando: The market research institute carried out the survey. The target group was the entire Austrian population aged 18 and over. The method was a combination of an online and a telephone survey, in which about a third was carried out by telephone (in the older shifts from around 60 years of age) and the rest online. The total sample was 2,090 surveys. Using the graphics in the report, the result shows a good overview of the interest, knowledge and responsible consumption of beer by Austrians.
Inkuthazo: For Austria's largest brewery company, it is particularly important to demonstrate and promote the diversity of Austrian beer culture. This topic was the focus of the study, which was carried out by an independent market research institute. The results are gratifying because they show how important beer and beer specialties are to Austrians but they also reflect interest, knowledge and responsible enjoyment of beer by Austrians. All in all the report is a great reflection for the beer culture.
Ubude Beprojekthi: The planning phase began in January 2020. The interviews with the target group of the market research institute took place in March 2020. The Red Bull Media House team then created the graphs from the numbers and data and designed the report. The report was printed in October published on November 18, 2020.
Ukuhamba Komsebenzi: In cooperation with the research institute Market, we tried to get to the bottom of the topic of beer culture using a representative study carried out throughout Austria. Questions about the importance of beer specialties, drinking habits, sustainable beer production, brand loyalty and non-alcoholic products were answered in a representative manner. The facts and figures from the market research institute are graphically presented in the report in an easily understandable form.
Iipathenti: Copyrights belong to Brau Union Österreich AG, 2020
Amalungu Eqela: Head of Corporate Affairs & CSR at Brau Union Österreich AG: Mag. Dr. Gabriela Maria Straka, EMBA
Project coordinator at Brau Union Österreich AG: Ruth Dunzendorfer, MA
Implementing company that drew the graphics and prepared the report: Red Bull Media House GmbH
Amagunya Emifanekiso: Brau Union Österreich AG