Tokinone Umsebenzi Osisiseko: Isipakethe soKutya ngu-Toshiki Okada

Uyilo olubizwa ngokuba yi-Tokinone Umsebenzi Osisiseko: Isipakethe soKutya olwenziwe ngu-Toshiki Okada ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2021

Tokinone Umsebenzi Osisiseko: Isipakethe soKutya

ngu Toshiki Okada

Umxhasi: Zikkichi Co.,Ltd.

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

11,732

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#118715

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Tokinone Umsebenzi Osisiseko: Isipakethe soKutya

Isicatshulwa seNcwadi: I-Tokinone yiyilo lesipakethe se-Dorayaki, isonka esithandwayo sasetyalikeni saseJapan esenziwa ngokubeka umgubo weembotyi phakathi kwezonka ezicwathekileyo. Uhlobo lwe-Tokinone lolongeza ibutter cream kunye nezinye izinongo ezifana namaqhamo kunye neti eluhlaza. Ipatheni isebenzisa imibala esixhenxe, omnye ngomnye kuzo zonke izinongo, kunayo imilo eyahlukahlukeneyo engacwangciswanga ecebisa ngobumnandi obuthambileyo. Imibala kunye nemilo ziyadibanisa izinto ezindala kunye nezintsha, iimbono zaseJapan kunye nezaseNtshona. Ibhokisi yenziwe kwiphepha eliphezulu umgangatho, elingakhazimliyo, elifana nolusu lwesonka. Ikeyiki nganye inikwa isithuba esaneleyo ngaphakathi ebhokisini. Zonke iinxalenye zenziwe ngephepha elisebenza ngokutsha kwaye linakuso ukusongwa libe flat emva kokusetyenziswa.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Tokinone Umsebenzi Osisiseko: Isipakethe soKutya ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Tokinone Umsebenzi Osisiseko: Isipakethe soKutya iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Tokinone Umsebenzi Osisiseko: Isipakethe soKutya iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Tokinone is a new and nostalgic product that adds butter cream and flavors such as fruit and green tea to Dorayaki , a traditional Japanese pastry made by sandwiching bean paste between pancakes.
Fun patterns with colors representing the seven flavors and random shapes are expressing the fluffy texture.
Unlike traditional Japanese confectionery packaging, the colorful, pop, and high quality atmosphere of this product is appreciated as a gift. It is made of non-glossy high quality paper, all made from recyclable paper products.
Imilinganiselo nePakishini: Small box:(W)200mm x (D)120mm x (H)105mm
Large box:(W)200mm x (D)98mm x (H)235mm
Individual:(W)118mm x (D)30mm x (H)138mm
Iithegi: Sweets, Traditional sweets, Japanese sweets, Wagashi, Japanese food, Package design
Ubuchwepheshe Bokuvelisa: The Dorayaki cakes that come in the box are very soft, so each one is specially designed to have sufficient margins. The box is made of non-glossy high quality paper to match the texture of the Dorayaki. Also recyclable paper products were chosen for everything related to this product.
Umngeni Woyilo: Many of the traditional Japanese confectionery packages were expected to be of high quality as gifts, and this project was required to express a modern style while inheriting the tradition. In the design, expressing the warmth was the most important part of this product, which is prepared by hand, while at the same time achieving both the quality as a gift.
Uphando: Kawagoe City, where this product is sold, is a tourist destination, and in recent years has become a popular dating spot among young people and foreigners. With the shift in tourist demographics, the traditional souvenir wagashi also needed to be reborn. The branding and package were designed from scratch to create a product that would be loved by people of all ages and languages, while retaining the Japanese tradition.
Inkuthazo: Tokinone means "tone of time" in Japanese. To revive this Japanese traditional confectionery Dorayaki (pancake-like patties wrraped around filling of sweet bean paste.) handed down from long ago as a new local specialty of the modern age, colors and shapes that give a sense of both new and old, Japanese and Western styles are used.
The colors used in the design were imagined from butter, strawberry, tangerine, rum, sweet potato, matcha, and hojicha.
Ubude Beprojekthi: Development began in 2019 in Kawagoe City, Saitama Prefecture, and sales began in 2020 at a long-established Japanese confectionery store near Kita-in, Kawagoe City.
Ukuhamba Komsebenzi: The design is consistent with the rationale behind the color choice, but also visually catches the eye with a pop and high quality atmosphere that makes the product tasty and enjoyable. All packages are made of paper and can be easily disassembled and folded, making them environmentally friendly.
Amalungu Eqela: Brand Manager:Masahito Nunome
Amagunya Emifanekiso: All Image: Photographer Nozomi Suzuki 2021 / Art Director Toshiki Okada 2019 / Graphic designer Toshiki Okada 2019