Lipton Avant Garde Special Art Edition Ipakethe Yenkonkxa Yesiselo by PepsiCo Design and Innovation

Lipton Avant Garde Special Art Edition Ipakethe Yenkonkxa Yesiselo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Ibhaso Legolide le-A' Design Award in Uyilo lwePakheji Competition Category.

IgolideIpakheji· 2021

Lipton Avant Garde Special Art Edition Ipakethe Yenkonkxa Yesiselo

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Ibhaso Legolide le-A' Design Award Winner in Ipakheji Category

31,193

Verified Award Winner

Verify Award Status for #118899

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lipton Avant Garde Special Art Edition Ipakethe Yenkonkxa Yesiselo

I-Lipton Avant Garde Special Art Edition yingqokelela yeenkonkxa ezincinci zeti ebandayo. Inkonkxa nganye iqulethe i-250 ml kwaye ilula yaye kulula ukuyiphatha, kwaye le fomathi yinkonkxa yokuqala encinci kudidi lweti ebandayo eRashiya. Imizobo isekelwe kwiintshukumo zobugcisa zase-Russian Avant Garde, kuquka i-Suprematism, i-Abstractionism kunye ne-Cubo Futurism. Imiyilo eyahlukileyo idityaniswa neencasa zepesika, ilamuni kunye neti eluhlaza. Le ngqokelela ithengiswa eRashiya kuphela. Injongo kukwenza ukuba eli qhosha lophawu luqatshelwe eshelufini kudidi oluxineneyo.

The Recognition

About the Ibhaso Legolide le-A' Design Award

Lipton Avant Garde Special Art Edition Ipakethe Yenkonkxa Yesiselo ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Lipton Avant Garde Special Art Edition Ipakethe Yenkonkxa Yesiselo iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Lipton Avant Garde Special Art Edition Ipakethe Yenkonkxa Yesiselo idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Created to stand out on shelf, Lipton Art Special Edition helps to reclaim Liptons voice in the ice tea category, which is crowded with new brands. Not only is the graphic design category disrupting, but the ultra portable and lightweight 250 ml size is also the first miniature format can in the ice tea category in Russia. These cans make the consumer take notice of Lipton in a new and memorable way.
Tags: Packaging, Beverage
Inspiration: Lipton Special Art Edition is a unique collection of 250 ml miniature cans, available only in Russia, devoted to the Russian Avant Garde. The design team was inspired by some of the most distinctive art movements such as Suprematism, Abstractionism and Cubo Futurism to reimagine Lipton packaging. The resulting unique and category breaking designs were then paired with each of Liptons peach, lemon and green tea flavors.
Team Members: PepsiCo Design & Innovation

Read the Press Release