Pepsi New Year 2020 Ipakethe Yesiselo by PepsiCo Design and Innovation

Pepsi New Year 2020 Ipakethe Yesiselo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Ibhaso Legolide le-A' Design Award in Uyilo lwePakheji Competition Category.

IgolideIpakheji· 2021

Pepsi New Year 2020 Ipakethe Yesiselo

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Ibhaso Legolide le-A' Design Award Winner in Ipakheji Category

34,941

Verified Award Winner

Verify Award Status for #118921

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi New Year 2020 Ipakethe Yesiselo

IPepsi New Year 2020 luluhlu lweenkonkxa zeziselo ezikhethekileyo ezenzelwe ixesha loNyaka oMtsha eRashiya. Ikonkxa nganye inefonti eyenzelwe yona kunye nomyalezo omfutshane othathwe kwinkcubeko yasekuhlaleni, kumaqhula nakwizithethe. Imiyalezo inobuqu kwithoni yayo, ngoko ke abathengi banokukhetha lowo uvakala ubalulekile ngakumbi kubo. I-hashtag yolu luhlu ekwabelwana ngayo, eguqulelwa ngokuthi thatha iPepsi ukuba, imema unxibelelwano kumakhasi onxibelelwano. Indlela yoyilo eguqukayo ivumela ukuba lo mbono ulungiselelwe ezinye iimarike zasekuhlaleni, ukwandisa nokwenza umbhiyozo woNyaka oMtsha ube ngowobuqu.

The Recognition

About the Ibhaso Legolide le-A' Design Award

Pepsi New Year 2020 Ipakethe Yesiselo ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Pepsi New Year 2020 Ipakethe Yesiselo iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Pepsi New Year 2020 Ipakethe Yesiselo idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This set of limited edition Pepsi cans, available in Russia, celebrates the spirit of the 2020 New Year. Across brands, limited editions are extremely popular during this time of year and Pepsi needed an eye-catching concept of its own to promote with the launch of the New Year. Embracing beloved traditions during this time of year, these designs aim to engage consumers further with social media interaction. Every design also includes the series hashtag, which translates as #takepepsiif, inviting consumers to choose the New Year message that feels most relevant to them.
Tags: Packaging, Beverage
Inspiration: Each can design features a distinctive custom-made typeface and iconic messaging, based on local culture and habits, humor and traditions which makes every can feel personal. The flexible design approach allows the concept to easily be adapted for local markets, expanding and personalizing the celebration of the New Year.
Team Members: PepsiCo Design & Innovation

Read the Press Release