Constellation UPakejini lweSikhwezelisi ngu-Sunhwa Lee and Wenyuan Chen

Uyilo olubizwa ngokuba yi-Constellation UPakejini lweSikhwezelisi olwenziwe ngu-Sunhwa Lee and Wenyuan Chen ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Legolide le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IgolideIpakheji· 2021

Constellation UPakejini lweSikhwezelisi

ngu Sunhwa Lee and Wenyuan Chen

Umxhasi: Zippo (China) Outdoor Products Co., Ltd.

Umwini we-Ibhaso Legolide le-A' Design Award Kudidi Lwe-Ipakheji

31,784

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#119120

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Constellation UPakejini lweSikhwezelisi

IConstellation luyilo lopakejini olukhutshwe ngenani elilinganiselweyo lwezikhwezelisi zokuqokelelwa. Olu pakejini luyakhanya ngamachaphaza amancinci akumphezulu walo, kwaye izibane zingavulwa nganye-nganye ukwenza iimpawu ezahlukeneyo zeenkwenkwezi zokuzalwa (zodiac). Ekupheleni kwalo mbonakalo, izibane ziyathamba zicime kancinci-kancinci. Umbonakalo wokukhanya uyatshajeka ngentambo ye-USB kwaye uhlala iiyure ezilishumi elinesibini xa utshajwe ngokupheleleyo. Izikhwezelisi zibambelela kupakejini olungaphakathi ngeemagnethi, ngoko ke ibhokisi ingasetyenziswa nanjengendawo yokubonisa. Umqobo ontathu ofihlakeleyo uyavuleka ngasemva ukwenza ukuba olu pakejini lume nkqo. Iphepha lelona xhobo eliphambili elisetyenzisiweyo.

Ukuqatshelwa

Malunga ne-Ibhaso Legolide le-A' Design Award

Constellation UPakejini lweSikhwezelisi ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Constellation UPakejini lweSikhwezelisi iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Constellation UPakejini lweSikhwezelisi idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The packaging engages the user by lighting up. It is turned on, one by one and is connected together to create different zodiac signs. It enhances the esthetic aspect of the packaging and highlights the concept in a unique way. The lighters can be directly placed on top of the inner packaging as magnets are attached underneath. Moreover, the packaging can be used as a display tool - the user can make it stand by pulling out a triangular bar which is hidden on the back side of the packaging.
Imilinganiselo nePakishini: Outbox size: 435x435x123mm
Inner plate size: 365x75mm
Iithegi: Zippo, lighter, packaging, packaging design, innovative, inspiring
Ubuchwepheshe Bokuvelisa: The company always considers sustainability when it comes to deciding packaging materials. Predominately paper was used to create the packaging.
Umngeni Woyilo: To achieve the light effect, the team collaborated with several engineers for more than two months. They helped the team develop and establish a new light program, according to the design specifically. As the effect was not exist previously, it was the most challenging part of the project, according to the designer. After several trials, the team were able to install the effect and successfully attached it in the packaging.
Uphando: Based on the team's market research as well as target audience analysis, the team were able to complete a deep dive into market potential.

As the lighter products in the packaging are under high-end product line of Zippo, it was crucial to appeal Zippo enthusiasts and loyal consumers who regularly collect the brand's products.
Inkuthazo: The each constellation lighter was designed based on different zodiac signs. It aims to appeal to Zippo enthusiastic - provide a comprehensive collection to them, the packaging was exclusively developed as a limited edition with only a hundred units produced.
The overall shape of the inner packaging was inspired by a spaceship and the surface was designed with a simple and abstract image which represents beautiful stars at night.
Ubude Beprojekthi: The project started in April 2020 and launched in February 2021 in China.
Ukuhamba Komsebenzi: The light effect shines through the small dots on the surface of the packaging. At the end of the effect, the lights are slowly breathing. The effect is rechargeable with an enveloped USB cable and it lasts for twelve hours once it is fully charged. Also, the effect can be easily turned on and off by pressing a switch, which is installed in the packaging - it was designed with a consideration of the cost and energy efficiency.
Iipathenti: Registrant's name: ZIPPO MANUFACTURING COMPANY
Trademark No.347274

The trademark under Reg. No. 347274 in Class 34 has been approved for renewal. The valid period of registration is extended to April 29, 2029.
Amalungu Eqela: Senior Communication Designer: SunHwa Lee
Senior Product Innovation Manager: WenYuan Chen