Yamamotoyama Rebranded Tea Package ngu-Eisuke Tachikawa

Uyilo olubizwa ngokuba yi-Yamamotoyama Rebranded Tea Package olwenziwe ngu-Eisuke Tachikawa ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Leplatinam le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IplatinamIpakheji· 2021

Yamamotoyama Rebranded Tea Package

ngu Eisuke Tachikawa

Umxhasi: Nosigner

Umwini we-Ibhaso Leplatinam le-A' Design Award Kudidi Lwe-Ipakheji

215,367

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#119471

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Yamamotoyama Rebranded Tea Package

I-Yamamotoyama ngomnye wabarhwebi beti bakudala nabasele benzile eJapan. Ibe yeyokuqala ukuthengisa iti eluhlaza namhlanje. Ngombono wokuBuyela kwimvelaphi ye-Edo, i-NOSIGNER iye yahlengahlengisa iipakethi ukuze igcine inkcubeko yeti yendabuko iphila kwaye idlulisele kwixesha elizayo. Ukubenza banamhlanje ngelixa begcina umtsalane wophawu lwembali ende, i-NOSIGNER ibhekisele kwimibala yemveli kunye nolwakhiwo lwemisongo kunye ne-Yamamotoyama kunye nesitayile se-calligraphy se-Edo.

Ukuqatshelwa

Malunga ne-Ibhaso Leplatinam le-A' Design Award

Yamamotoyama Rebranded Tea Package ngumphumeleli weIbhaso Leplatinam le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo eyahlukileyo ngokwenene, entle nenobungangamsha. Abaphumeleleyo bePlatinam zizimanga zendalo, ubungqina bemida yobuchule bengqondo, kwaye babonisa ubungcali nobuchule obungenakuthelekiswa babayili babo. Le miyilo iyathenjwa ukuba ibe yeyona misebenzi idumileyo echaza ubuhle bexesha, ineegalelo kwintlalontle yoluntu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Yamamotoyama Rebranded Tea Package ibonisa inqanaba elingaphaya kokuqhelekileyo lokugqwesa kwaye ngokungathandabuzekiyo yenza ihlabathi libe yindawo engcono ngeempawu zayo eziluncedo nezixabisekileyo. Yamamotoyama Rebranded Tea Package ngumsebenzi ophumeleleyo weIbhaso Leplatinam le-A' Design Award ovusa iinqwenelo, ukhuthaza, ushukumisa, uvuyisa kwaye udala uvuyo olukhulu.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: "YAMAMOTOYAMA" is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today.
With the concept of "Return to the origin of Edo", we have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, we referred to the traditional colours and structure of the scrolls with YAMAMOTOYAMA’s original small crests and the calligraphy style of Edo.
Inkuthazo: To rebrand YAMAMOTOYAMA, the aesthetic sense of the Edo period was the key. There was a unique culture of layering colours called Color Matching. For new packages, we selected from among the traditional Japanese colours based on the concept of that culture. The psychological impressions of the colours were chosen to reflect the taste and regional characteristics of the tea. The branding expresses the traditional tea culture as a bridge to connect tradition with the future.
Amalungu Eqela: Art Direction: NOSIGNER (Eisuke Tachikawa)
Graphic Design: NOSIGNER (Eisuke Tachikawa, Ryota Mizusako)
Client: YAMAMOTOYAMA Co.,Ltd.
Amagunya Emifanekiso: Photography: Sato Kunihiko

Funda Uxwebhu Lweendaba

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