East Travel Primary Function: Ipakethe Yeziselo Ezinotywala by Wen Liu, Bo Zheng and Weijie Kang

East Travel Primary Function: Ipakethe Yeziselo Ezinotywala by Wen Liu, Bo Zheng and Weijie Kang is a highly esteemed winner of the very prestigious 2021 Ibhaso Lesilivere le-A' Design Award in Uyilo lwePakheji Competition Category.

IsilivereIpakheji· 2021

East Travel Primary Function: Ipakethe Yeziselo Ezinotywala

by Wen Liu, Bo Zheng and Weijie Kang

Client: Shenzhen Oracle Creative Design Co., Ltd

Ibhaso Lesilivere le-A' Design Award Winner in Ipakheji Category

19,567

Verified Award Winner

Verify Award Status for #119511

View at A' Design Award Press Release Award Badge

Colors

The Design

About East Travel Primary Function: Ipakethe Yeziselo Ezinotywala

I-East Travel yenzelwe ukupakisha i-baijiu, isiselo esikhawulezisiweyo sesintu saseTshayina. Ibhotile isebenzisa imilo elula yeglasi eyisilinda elula ukwenza ngobuninzi. Isivalo senziwe sanexabiso lamaza amanzi, into ebhekiselele kumanzi asemgangathweni ophezulu asetyenziswa ekwenzeni utywala. Ilebheli yenziwe ngephepha elikhethekileyo, kwaye umzobo negama lemveliso zenziwe ngebhronzi. Ipakethe yangaphandle yenziwe nge-bagasse ecinezelweyo, iintambo ezishiyeke emva kokuba umoba uvunyisiwe, into ebola ngokwendalo. Uyilo luthatha kwinkcubeko yesintu saseTshayina nakwiindlela zesintu zokwenza utywala.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

East Travel Primary Function: Ipakethe Yeziselo Ezinotywala ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. East Travel Primary Function: Ipakethe Yeziselo Ezinotywala iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. East Travel Primary Function: Ipakethe Yeziselo Ezinotywala yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: East Travel is a brand that mainly transfers the oriental culture through the product. "Eight immortals cross the sea, each depending on their ability", one of the most widely spread myths and legends among Chinese folk. , people would use this allusion as a metaphor for those who rely on their abilities to create miracles.
Dimensions & Packaging: Width 400mm* Depth 110mm* Height 150mm
Tags: East Travel, Baijiu, Baijiu packaging
Production Technology: Glass, Bagasse
Design Challenge: Redesign the traditional baijiu-making elements to keep it up with the times. Because the design is a process of recreating traditional elements, it needs to be created with modern aesthetics. The integration of traditional culture and modern culture is very challenging.
Research: The current fast-paced lifestyle has gradually made people feel that the material is easy to satisfied but the inner spirit is very empty. How to find a slow-paced lifestyle in this environment is an urgent problem that needs to be solved at the moment. Baijiu is a thing that can slow down your life. The traditional baijiu culture and its brewing culture have a long history. It is the crystallization of human wisdom. It can make your life more quality and valuable.
Inspiration: Guangxi, one of the economically underdeveloped areas in China. In order to increase people's income, local residents mainly plant sugarcane, which has the largest output in the country. This new act for brewing not only increases the value of sugarcane, but also increases the income level of local people and makes their lives better. The external packaging is made of pressed bagasse after fermented baijiu, which is easy to degrade naturally, environmentally friendly and practical.
Project Duration: 2020.01~2020.03 Shenzhen,China
Operation Flow: The design of the top of the bottle cap is inspired by an important concept of water ripples. It indicates a good Baijiu brew comes from top quality water. The bottle is designed with an ordinary cylindrical shape, which is not only simple and beautiful but also convenient for mass production. The bottle label is made of special paper, and the illustration and printed product name is bronzed, which enriches the product.
Team Members: Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang