Mingluye Umsebenzi ophambili: Ukuphakishwa Kweziselo Ezinxilisayo ngu-Wen Liu, Bo Zheng and Weijie Kang

Uyilo olubizwa ngokuba yi-Mingluye Umsebenzi ophambili: Ukuphakishwa Kweziselo Ezinxilisayo olwenziwe ngu-Wen Liu, Bo Zheng and Weijie Kang ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2021

Mingluye Umsebenzi ophambili: Ukuphakishwa Kweziselo Ezinxilisayo

ngu Wen Liu, Bo Zheng and Weijie Kang

Umxhasi: Anhui Mingguang Liquor Co., Ltd

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

19,238

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#119677

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Mingluye Umsebenzi ophambili: Ukuphakishwa Kweziselo Ezinxilisayo

Umbhalo Wencwadi: I-Mingluye lulwakhiwo lokuphakishwa lwe-baijiu, utywala lwesiTshayina lwendalo olwenziwa ikakhulu ngeembotyi ezimoyibuye (mung beans). Umbo webhotile ukhuthazwe yimbotyi emoyibuye, esetyenziswa nakwimithi yesiTshayina yendalo. Imigca emhlophe emiphakamileyo ebhotileni ikhumbuza intsholongwane yembotyi kwaye ibhekisela kubomi obutsha. Umzimba webhotile unemifanekiso ephakanyisiweyo yamagqabi, izigxina neziqhamo zembotyi emoyibuye, ngelixa isicikizelo sinombonakalo wemvelo ofana nomhlaba. Ibhokisi engaphandle yenziwe ngephepha elikhethekileyo elinombono wobhedu kunye nemifanekiso ephakanyisiweyo. Ukuphakishwa kugcinwe kulula ukunciphisa ukusetyenziswa kwezinto.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Mingluye Umsebenzi ophambili: Ukuphakishwa Kweziselo Ezinxilisayo ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Mingluye Umsebenzi ophambili: Ukuphakishwa Kweziselo Ezinxilisayo iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Mingluye Umsebenzi ophambili: Ukuphakishwa Kweziselo Ezinxilisayo iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Mingluye is a "Minglu Flavor" baijiu produced by Anhui Mingguang Liquor Industry Co., Ltd. using the ancient craftsmanship from the Southern Song Dynasty, with a mung bean as the main raw material.
Imilinganiselo nePakishini: 130mm*100mm*280mm
Iithegi: Mingguang Liquor, Baijiu, Baijiu Packaging, Mingluye
Ubuchwepheshe Bokuvelisa: The bottle cap adopts natural earth-textured plastic cap, the embossed texture of the bottle body adopts delicate and textured mung bean leaves, stems and fruit as the patterns. The main product name is in the form of a glue card, which is crystal clear and is the unique visual symbol of the product. The box material is special paper, the craft is bronzing and embossing.
Umngeni Woyilo: This product breaks through the traditional Chinese baijiu packaging form. In the Chinese market, many packaging is very old-fashion, and a bit over-packaged, too exaggerated, not suitable for the aesthetics of current young consumers and the development trend of environmental protection and recycling. So in the process of design, the packaging materials and processes can be simplified as much as possible, and the consumption should return to the quality of the product itself, rather than the gorgeous packaging, which causes a waste of resources. Let consumers and customers change their awareness of product packaging.
Uphando: In the era of high homogeneity of traditional Chinese baijiu, how to express and differentiate similar products with the visual language that is easy to understand by current consumers requires serious consideration. Designers collected big data using online questionnaire surveys and offline search methods. After analysis, it is found that consumers are not very familiar with Minglu-flavor baijiu, so how to express it in easy-to-understand visual language is very important.
Inkuthazo: The bottle shape is inspired by mung beans, the raw material for baijiu making. Mung beans are Chinese medicinal materials and have the effect of Heat-clearing and Detoxifying. The bionic design method is used for innovative evolution to highlight the beauty of the natural ecology of the bottle. The white vertical bars of the bottle are inspired by the germ of the mung beans, which symbolizes a new life.
Ubude Beprojekthi: The project began in Shenzhen, China in September 2019 and completed in Shenzhen, China in January 2020.
Ukuhamba Komsebenzi: During the design period, designers carefully observed and studied the mung bean, and found that the shape is full and the color is mainly green. The white vertical strip in the middle of the mung bean is its germ. Therefore, they want to present it in the most direct and understandable way.
Amalungu Eqela: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang