Genki Forest Umsebenzi Ophambili: Ipakheji yeBhotile yaManzi Anamagwebu by Genki Forest

Genki Forest Umsebenzi Ophambili: Ipakheji yeBhotile yaManzi Anamagwebu by Genki Forest is a highly esteemed winner of the very prestigious 2021 Ibhaso Lentsimbi le-A' Design Award in Uyilo lwePakheji Competition Category.

IntsimbiIpakheji· 2021

Genki Forest Umsebenzi Ophambili: Ipakheji yeBhotile yaManzi Anamagwebu

by Genki Forest

Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Ibhaso Lentsimbi le-A' Design Award Winner in Ipakheji Category

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Colors

The Design

About Genki Forest Umsebenzi Ophambili: Ipakheji yeBhotile yaManzi Anamagwebu

Isicatshulwa Sencwadi: I-Genki Forest luyilo lwepakheji yebhotile yamanzi anamagwebu. Ibhotile yenziwe nge-PET, iplastiki elula kwaye ecace ngathi yingilazi, enxibelelana nokungqubana kwaye incede ukugcina i-carbon dioxide ingaphakathi. Uphawu olukhulu olumnyama lwesiTshayina, oluphefumlelwe bubhalo-ndala lwesiTshayina, lubekwe kumphezulu obanzi omhlophe, lunika ileyibhile inkangeleko elula nesimahla. Umda wangaphandle webhotile ugudile, kwaye eyona ndawo ingumcinci ikwindawo apho isandla sibamba khona, oku kuphucula ubunono bokubamba. Igxalaba liphethe umbhingqo wamatrayenglu abukelwe ngaphakathi, kwaye isivalo sishicilelwe ngentolongo yokuvula. Ibhotile ilinganiselwa kububanzi obuyi-67.3 mm nobude obuyi-209.25 mm.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

Genki Forest Umsebenzi Ophambili: Ipakheji yeBhotile yaManzi Anamagwebu ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Genki Forest Umsebenzi Ophambili: Ipakheji yeBhotile yaManzi Anamagwebu iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Genki Forest Umsebenzi Ophambili: Ipakheji yeBhotile yaManzi Anamagwebu iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The eye-catching Chinese word "pneuma" here has three different meanings. The first one is product attributes and characteristics, that is, sparkling water. The second one is the brand attribute,as pneuma share the same meaning with Genki. Due to this, the word "pneuma" can easily establish the connection with the brand "Genki Forest". The third one is the meaning of lively, energetic, optimistic and healthy, which coincides with the health attribute of the product itself and the oriental cultural charm and oriental aesthetic concept of product design.
Dimensions & Packaging: Width 67.3mm x Height 209.25mm
Tags: Branding, Packaging, bottle, 3D, water
Production Technology: The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency, and impact resistancewhich helps to prevent the escape of carbon dioxide. PET bottles have low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
Design Challenge: We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that, we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
Research: We are insisting on operating the product research, development and design from the perspectives of consumers. Satisfy more consumers needs throughout our huge base of marketing research.
Inspiration: The design concept mainly comes from Apple's simple product design and Dieter Rams' design concept that less is more. The package using a large area of white, which is intended to reflect the simple and modern design sense; At the same time, influenced by the ancient Chinese calligraphy works, the large black word "pneuma" is adopted, which makes the whole product feel more oriental.
Project Duration: The project started in May 2018.
Operation Flow: IIn terms of bottle design, the overall outline gives people a smooth feeling, just like the smooth body curve of dolphins. The thinnest part is just in the part of the consumer's hand, which increases the stability and comfort of the grip in function. The shoulder of the bottle adopts a concave triangular pattern, which is arranged in a circle. Open and directional arrows are printed on the bottle cap, so that consumers can easily open it, and the interactive experience is improved.
Team Members: Siyang Cai
Chu Xu
Image Credits: Siyang Cai