Lavinia Umsebenzi Ophambili: Ipakheji Yenkatho Yesikhumba by Zi Huai Shen

Lavinia Umsebenzi Ophambili: Ipakheji Yenkatho Yesikhumba by Zi Huai Shen is a highly esteemed winner of the very prestigious 2021 Ibhaso Lebhronzi le-A' Design Award in Uyilo lwePakheji Competition Category.

IbhronziIpakheji· 2021

Lavinia Umsebenzi Ophambili: Ipakheji Yenkatho Yesikhumba

by Zi Huai Shen

Client: Lavinia

Ibhaso Lebhronzi le-A' Design Award Winner in Ipakheji Category

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Colors

The Design

About Lavinia Umsebenzi Ophambili: Ipakheji Yenkatho Yesikhumba

Umbhalo Wencwadi: I-Lavinia yiyilo lwepakheji yothotho lweemveliso zenkathalo yesikhumba yendalo ezisekelwe kwiziyobisi zezityalo kunye noqwalaselo lwezonyango-ntlalo. Igama libhekisela kwinkosazana yaseRoma yamandulo, edibaniswa nobunkosi, ubuhle, ubulumko, ukunyamezela nokungcwaliswa. Unobumba u-A kwilogo unomfanekiso wesityalo ocebisa ngamandla emithi yamayeza kunye nokuzithemba kobungcali. Uphawu olumila okwe-V lubonisa isityalo esikhulayo kwaye luqinisa ubuni bombono. Isethi iquka ibhotile yeglasi engu-170 nge-50 milimitha, ithegi, isongelo, kunye nebhokisi engu-50 nge-50 nge-170 milimitha.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Lavinia Umsebenzi Ophambili: Ipakheji Yenkatho Yesikhumba ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Lavinia Umsebenzi Ophambili: Ipakheji Yenkatho Yesikhumba iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Lavinia Umsebenzi Ophambili: Ipakheji Yenkatho Yesikhumba iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lavinia originates from the name of a beautiful princess in ancient Rome. Her nobility, elegance, wisdom and perseverance were the cornerstone of the prosperity of the Roman Empire. She carried the call of beauty from thousands of years of civilization. Her name epitomizes the meaning of pure in Latin. As every woman deserves to be loved like a princess, Lavinia pampers every customer with delicacy, sincerity and professionalism. Selecting the best formulas for natural and pure skincare solut
Dimensions & Packaging: Bottle 170*50 mm box 50*50*170 mm
Tags: Packaging Design, Brand Identity, Brand Design
Production Technology: Bottle, Tag, Wrap, Glass Bottle
Design Challenge: How to convey all that is behind a brand or a product with the simplest graph design for the brand's sense of high-class and the products' natural and pure skincare are expressed explicitly.
Research: Lavinia focuses on developing natural skincare solutions that feature plant extracts and biomedical applications. Originally the name of a beautiful princess in ancient Rome, Lavinia carries the characters of nobility, elegance, wisdom and perseverance. It is now the epitome of purity.
Inspiration: The letter A in our logo incorporates iconography for herbal vitality to embody our young, invigorating, radiating, and professional confidence. The V-shaped mark of a plant growing vigorously creates a unique visual image that further strengthens the brand spirit of Lavinia.
Project Duration: The project started in Nov 2018 in Taiwan and finished in Mar 2020 in Taiwan.
Operation Flow: Originally the name of a beautiful princess in ancient Rome, Lavinia carries the characters of nobility, elegance, wisdom and perseverance. It is now the epitome of purity. The V-shaped mark of a plant growing vigorously creates a unique visual image that further strengthens the brand spirit of Lavinia.
Patents: Copyrights belong to SUMP DESIGN / LAVINIA, Ammon Global
Team Members: Creative Director : Zi Huai Shen
Image Credits: Designer Zi Huai Shen, Photographer wu2, 2020