Sogurt With Love and All Things Good Umsebenzi Ophambili Wokupakisha iYogathi Eqhithisiweyo ngu-Jimmy Chew

Uyilo olubizwa ngokuba yi-Sogurt With Love and All Things Good Umsebenzi Ophambili Wokupakisha iYogathi Eqhithisiweyo olwenziwe ngu-Jimmy Chew ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2021

Sogurt With Love and All Things Good Umsebenzi Ophambili Wokupakisha iYogathi Eqhithisiweyo

ngu Jimmy Chew

Umxhasi: Sogurt

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

14,338

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#119936

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Sogurt With Love and All Things Good Umsebenzi Ophambili Wokupakisha iYogathi Eqhithisiweyo

Sogurt With Love and All Things Good ngumzobo wokupakisha iikomityi zeayisikrimu yeyogathi eqhithisiweyo. Imibala efrentshi isetyenziswa ukubonakalisa ilizwi lomqondiso ofikelelekayo, olula kwaye elikhethekileyo. Imizobo egqamileyo ecwangcisiweyo imela ukudibana kwezithako eziphambili kwincasa nganye eyenziwe ngobuchule. Iifonti, imifanekiso encinci kunye nendlela yokucwangciswa kwenzelwe ukubonisa ulwazi ngemveliso ngokucacileyo nokuxhasa ukufundwa okulula. Isivalo esisiplastiki sokupakisha kwangaphambili sithatyathelwe indawo sisivalo sephepha. Ikomityi nganye iqulathe i-125 mililitha kwaye ibanzi ngee-74 milimitha.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Sogurt With Love and All Things Good Umsebenzi Ophambili Wokupakisha iYogathi Eqhithisiweyo ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Sogurt With Love and All Things Good Umsebenzi Ophambili Wokupakisha iYogathi Eqhithisiweyo iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Sogurt With Love and All Things Good Umsebenzi Ophambili Wokupakisha iYogathi Eqhithisiweyo iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The renewed brand identity and packaging system emphasizes on visual clarity and simplicity, with the main intention to congruently reflect evolution of the brand, personality of the founder and needs of their consumers.

Fresh colour hues have been used to reflect the approachable, fun loving, free spirited and elegant voice of Sogurt. The design showcases an optimistic aesthetic with uniquely overlaid illustrations to personify the fusion of key ingredients within each deliciously healthy crafted flavour.
Imilinganiselo nePakishini: 74mm(width) x 82mm(height) x 82mm(diameter)
125ml ice-cream cup
Iithegi: Sogurt, Hartwork, Packaging Design, Experience Design, Froyo, Ice-Cream
Ubuchwepheshe Bokuvelisa: Jimmy has scrutinised every element in the packaging design, from the colors, iconography, font type, visual design to materialization. The end result is a balanced design consideration of aesthetic, production efficiency and experience design.

By eliminating the use of plastic lid, which was in Sogurt's old packaging design, and switching to the use of paper lid, the design is intently aligned with Sogurt's brand values of spreading love and wellness. A positive messaging "Crafted With Love And All Things Good" is integrated into the design to accentuate their brand values.
Umngeni Woyilo: The creative challenge faced during this project is on the production & logistics side of things. Due to the Covid-19 pandemic, this has affected the production lead time of the packaging, as well as the logistics transportation of the finished product. The campaign launch date to reveal the new packaging and visual design has to be slightly delayed.
Uphando: The success of the project depends largely on incorporating empathy driven service design to understand the client's personality, their business and touchpoints and their customers' needs. Interview and feedback were conducted with the brand owner and their customers to understand the challenges on their existing packaging design in areas of construction, production and visual design.

These knowledge are congruently aligned into the brand uplift and packaging design, to work strategically in tandem with Sogurt's campaign to extend ecommerce into their business to outreach a wider audience.
Inkuthazo: Jimmy has invigorated the Sogurt brand with a uniquely created packaging design. Every visual communication touchpoint designed for the Sogurt brand, from illustration, icons, colors, typography is purely intended to reflect the personality of the brand owner and permeate positive feelings, spreading positivity and enhance the good feelings to the consumer.

The ultimate intention is a visual identity specially created to accentuate positivity and liveliness.
Ubude Beprojekthi: The project started in August 2019 in Singapore and finished in October 2020. The new packaging designs are revealed to the market in January 2021.
Ukuhamba Komsebenzi: The intended users' point-of-view is primarily to be able to extract the product information with clarity without being overwhelmed by the amount of information. The packaging design has been intently designed with the information hierarchy, content reading experience and visual design strategically considered.

The amount of information to be showcased has been stringently scrutinised with careful usage of layout, font type and iconography to promote readability.
Amalungu Eqela: Creative Director : Jimmy Chew
Designer : Jimmy Chew
Amagunya Emifanekiso: Image #1-4 : Photographer Antelope Studios, 2021.
Image #5 : Photographer Sogurt, 2021.