Cuishan Intelligent Kitchen Primary Function: Ubunikazi Bokubonakala Bendawo Yokutyela by Yu Pan

Cuishan Intelligent Kitchen Primary Function: Ubunikazi Bokubonakala Bendawo Yokutyela by Yu Pan is a highly esteemed winner of the very prestigious 2021 Ibhaso Lesilivere le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.

IsilivereIgrafiki· 2021

Cuishan Intelligent Kitchen Primary Function: Ubunikazi Bokubonakala Bendawo Yokutyela

by Yu Pan

Client: MET Creative Brand

Ibhaso Lesilivere le-A' Design Award Winner in Igrafiki Category

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The Design

About Cuishan Intelligent Kitchen Primary Function: Ubunikazi Bokubonakala Bendawo Yokutyela

Book Text: I-Cuishan Intelligent Kitchen bubunikazi bokubonakala obenzelwe indawo yokutya eWuxi, eTshayina. Obu bunikazi budibanisa inkcubeko yokutya yasekhaya, imbali yesixeko kunye nemixholo ye-intanethi kwinkqubo enye yebranti. Ilogo ilungiselelwe kwaye iphindwe ukwenza ipateni yebranti enokwaziwa ngokuqinileyo. Iimifanekiso ye-ginkgo, inkonjane kunye nefu zisetyenziswa njengezinto eziphambili. I-ginkgo ibhekisela kwinkcubeko yaseTshayina yexesha elide, inkonjane ibhekisela kummandla osemazantsi oMlambo iYangtze, kunye nefu elibhekisela kwindalo. Le projekthi igubungela iimitha ezingama-1770 ezikwisikwere kwaye yagqitywa ngo-2019.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Cuishan Intelligent Kitchen Primary Function: Ubunikazi Bokubonakala Bendawo Yokutyela ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Cuishan Intelligent Kitchen Primary Function: Ubunikazi Bokubonakala Bendawo Yokutyela iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Cuishan Intelligent Kitchen Primary Function: Ubunikazi Bokubonakala Bendawo Yokutyela yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This case breaks the pure food snack collection, the pure culture history museum and the pure technology time exhibition. Break the boundary of the three parties and reunite them. Food, culture and Internet, to create a new mode of experience mode all-round online and offline.
Dimensions & Packaging: The project covers a total of 1770 square meters.
Tags: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Ginkgo, Cloud, Swallow
Production Technology: "Ginkgo" represents the long-standing culture of the Chinese nation and is the inheritance of the brand culture of Cui Shan Group. "Swallow" is unique in the south of the Yangtze River and a symbol of good times. "Cloud" is a symbol of nature and a portrayal of the realm of life.
Design Challenge: This case breaks the boundary between the snack collection of pure food, the History Museum of pure culture and the era exhibition of pure technology, and reconnects the three together.
Research: As the gathering place of Wuxi culture, Cui Shan Intelligent Kitchen will let more people understand the cultural core and spirit of Wuxi through the spread and coverage of the Internet, so as to promote the development of the city.
Inspiration: This case aims to inherit Wuxi culture and integrate the concept of Internet plus into design, so as to achieve the coexistence of inheritance and innovation. As a new food culture landmark in Wuxi, the strong identification and cultural sense are the first elements.
Project Duration: The project started in April 2019 in Wuxi and finished in October 2019 in Wuxi.
Operation Flow: In order to create a real Wuxi food business card, we need to fully reflect the local culture and special snacks, so that it can represent the cultural connotation of the city.
Patents: Copyrights belong to Zhang Pushui, 2019.
Team Members: Yu Pan
Hong Zhang
Image Credits: Image #1: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #2: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #3: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #4: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #5: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.