Solemici Packaging Primary Function: Ipakethe Yemveliso Yenyama ngu-Dmitry Kultygin

Uyilo olubizwa ngokuba yi-Solemici Packaging Primary Function: Ipakethe Yemveliso Yenyama olwenziwe ngu-Dmitry Kultygin ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2021

Solemici Packaging Primary Function: Ipakethe Yemveliso Yenyama

ngu Dmitry Kultygin

Umxhasi: Dmitry Kultygin

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#120913

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Solemici Packaging Primary Function: Ipakethe Yemveliso Yenyama

Solemici yiyilo lokupakisha kwezona nyama zimnandi zase-Itali ezinjenge-salami ne-prosciutto. Uyilo luthelekisa incasa yemveliso namagugu obugcisa beRenaissance. Ipakethe eyintloko yitreyi yeplastiki eprintwe ngobume bemabhile. Isihloko sephepha senziwa ngoshicilelo lwe-offset kunye nokushicilelwa kwefoyili yegolide, okuxhasa uphawu oluphambili lwemveliso. Itreyi imilinganiselo yayo ngu-225 mm ukuphakama kunye ne-123 mm ububanzi. Imibala ecacileyo kunye neenkcukacha ezahlukileyo zinceda imveliso ukuba ivele kwishelufu yevenkile. Uyilo lukwabonisa intlonipho kwiindlela zakudala zokuvelisa.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Solemici Packaging Primary Function: Ipakethe Yemveliso Yenyama ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Solemici Packaging Primary Function: Ipakethe Yemveliso Yenyama iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Solemici Packaging Primary Function: Ipakethe Yemveliso Yenyama yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
Imilinganiselo nePakishini: Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
Iithegi: Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
Ubuchwepheshe Bokuvelisa: The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
Umngeni Woyilo: The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
Uphando: The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
Inkuthazo: Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
Ubude Beprojekthi: The project started in December 2020 in Moscow
Ukuhamba Komsebenzi: Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
Amalungu Eqela: Designer: Dmitry Kultygin
3D visualization: Pavel Gubin