Uyilo olubizwa ngokuba yi-Yoyic Huojunpaopao Ipakheji Yebhotile Yesiselo olwenziwe ngu-Tingting Wang ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.
IbhronziIpakheji· 2021
Yoyic Huojunpaopao Ipakheji Yebhotile Yesiselo
ngu Tingting Wang
Umxhasi: High-tech MengNiu Dairy (Beijing)CO.,LTD
Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji
Umwini Webhaso Oqinisekisiweyo
Qinisekisa Isimo Sebhaso se-#121519Uyilo
Malunga ne-Yoyic Huojunpaopao Ipakheji Yebhotile Yesiselo
Yoyic Huojunpaopao yipakheji yebhotile eyenzelwe isiselo esinamagwebu esiqulethe ii-probiotics eziphilayo. Isiselo sidibanisa iibhaktheriya ze-lactic acid ezinamagwebu kunye ne-probiotics eziphilayo, iswekile encinci kwaye alinawo amafutha. Ibhotile yenziwe nge-PET ecace gca kakhulu ukunika umfaneleko wengilasi, nesimo esikhaphukhaphu nesicokisekileyo, kunye nomthamo we-388 millilitres. Ileyibhile isebenzisa unobumba wesiTshayina wobuciko obungqindilili kunye nemifanekiso yamagwebu ukubonisa amandla nobutyebi bomphefumlo. Uyilo lujolise ekubonakaliseni kunye tyefu nempilo entle. Ibhotile ithengiswa kwiivenkile eziseduze phantsi kweemeko zeqhina zobanda ukugcina ii-probiotics zisebenza.
Ukuqatshelwa
Malunga ne-Ibhaso Lebhronzi le-A' Design Award
Yoyic Huojunpaopao Ipakheji Yebhotile Yesiselo ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Yoyic Huojunpaopao Ipakheji Yebhotile Yesiselo iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Yoyic Huojunpaopao Ipakheji Yebhotile Yesiselo iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.
Emva Koyilo
Ikhithi Yeendaba
Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.
- Iimpawu Ezizodwa
- Sparkling drinks are trending in China, while there are very limited types of probiotic sparkling drinks. To take probiotic sparkling drinks to the next level, we have designed a brand-new product - huojunpaopao. As its name highlights, this drink contains live probiotics. The combination of sparkling lactic acid bacteria and live probiotics with low sugar and zero fat, making it uplifting and refreshing. Huojunpaopao also represents the brand yoyic, forming an iconic brand image.
- Imilinganiselo nePakishini
- 388ml, PET bottle, Clear Color, Diam (max.) 64mm x Height 216 mm. We used high transparent PET materials to achieve the texture of glass.
- Iithegi
- yoyic, sparkling lactic acid bacteria, live probiotics, PET, Packaging Design, Bottle Design, Graphic Design
- Ubuchwepheshe Bokuvelisa
- Yoyic huojunpaopao is the world's first live probiotic sparkling drink. Besides, in order to maintain the activity of the preferred Danish high-live probiotics in the product, we selected cold chain transportation and storage.
- Umngeni Woyilo
- This is a new unique product, that combines the properties of the traditional probiotic drinks with the exciting bubbling feeling of sparkling drinks. Our main challenge was to transmit the healthiness and the digestive benefits of the live probiotics using a bold and refreshing language that could gave a frizzy twist to the design.
- Uphando
- Our goal was to satisfy the new need of the consumer for an unconventional product that was healthy and exciting at the same time. Our target are all those people who seek for new exciting experiences, who love to try new things and want to live life at its fullest but never forgetting to pay attention to healthiness and quality. Our product was born to satisfy these needs, not only from a functional point of view, but also emotionally with our packaging design.
- Inkuthazo
- We wanted to convey "the coexistence of tasty and healthy". The shape is light and elegant, aesthetically in line with our young target's pursuit of healthiness. The label is designed with light and vitality as drivers. The bold character in Chinese calligraphic design and is reminiscent of exciting moments. The bubbles let's you experience the brisk vitality of "live probiotic bubble drinks" which together with the feature "full of sparklingness" are made into a visual representation.
- Ubude Beprojekthi
- The project started in February 2020 and ended in March 2021. Bottle sample production in Sidel Shanghai.
- Ukuhamba Komsebenzi
- HUOJUNPAOPAO are sold mainly in convenience stores in cold chain. The advanced technology and production equipment can ensure.
- Iipathenti
- Copyrights belong to China Mengniu Dairy Co.,Ltd, 2020
- Amalungu Eqela
- Lei Jiang, Jian Sun, Jun Yang, Jing Liang, Yong Zhang, Tingting Wang, Hua Xie, Xiaoyan Wang, Chengjie Ding, Chang Liu, Yincheng Liu
- Amagunya Emifanekiso
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