Chef's Umsebenzi Ophambili: Ileyibhile Yebhiya ngu-Ana Mrazek Lugarov

Uyilo olubizwa ngokuba yi-Chef's Umsebenzi Ophambili: Ileyibhile Yebhiya olwenziwe ngu-Ana Mrazek Lugarov ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2021

Chef's Umsebenzi Ophambili: Ileyibhile Yebhiya

ngu Ana Mrazek Lugarov

Umxhasi: atelier ANII

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

12,737

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#121561

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Chef's Umsebenzi Ophambili: Ileyibhile Yebhiya

Umbhalo Wencwadi: I-Chef's iyileyibhile eyenzelwe ukusebenzisana kwebhiya eyenziwe ngumpheki, umenzi wewayini kunye nabenzi bebhiya. Le bhiya idibanisa iimpawu zebhiya newayini yaza yenzelwa imarike yokutya okugqwesileyo. Ileyibhile ilandela ulwimi lokubona lweeleyibhile zewayini ngokusebenzisa uyilo olulula, izinto ezisemgangathweni kunye nefonti egqibeleleyo ehambelana nesimbo sanamhlanje kunye nesidala. Ivatha yesiqhelo yompheki, ijazi elimhlophe elinamaqhosha amabini asemphambili kunye namaqhosha amnyama, isebenze njengokukhuthaza uyilo, ngoxa umgca wegolide ubonisa ubuchule. Ushicilelo lwe-offset, iqweqwe legolide kunye nevanishi enobunzulu obuntathu zisetyenziswe kwiphepha elinolusu olungagqunywanga.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Chef's Umsebenzi Ophambili: Ileyibhile Yebhiya ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Chef's Umsebenzi Ophambili: Ileyibhile Yebhiya iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Chef's Umsebenzi Ophambili: Ileyibhile Yebhiya iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: A label designed for collaboration beer between chef, winemaker and brewers. The beer is specific because it has the characteristics of beer and wine and was made for high gastronomy market. The label had to associate with a wine label, so a minimalist approach to design, quality materials, printing techniques that emphasize parts of the label were used. An elegant font was chosen, modern and classic. The strength of the label is that the name and design are connected, association is precise.
Imilinganiselo nePakishini: 210 x 68 mm and 190 x 45 mm. Two different dimensions of label because beer came in two sizes, 750 ml and 375 ml.
Iithegi: beer, beer label, minimalistic design, elegant, sophisticated, label design
Ubuchwepheshe Bokuvelisa: Paper for the label is textured, uncoated Martele blanc, offset printing, gold foil print and 3D varnish. Interesting contrasts in textures of paper and printing techniques correspond to clean and contrasting lines of graphic elements.
Umngeni Woyilo: The biggest challenge was to combine culinary, beer and wine traditions and connect it with the name of the beer and the design of the label in the cleanest and simplest way possible.
Uphando: Chef's beer is a complex product created in collaboration of chefs, winemakers and brewers, each of them experts in their profession. The name of the beer was a strong association in which direction to go with research and design. The chef’s uniform was very strong image around which I tried to tell a story. It was important to connect the name, the people who created it and it’s purpose. It is a gastronomic product intended to be enjoyed with a good meal.
Inkuthazo: Inspiration for this label was the name, the chef and his traditional uniform. White double-breasted jacket with black buttons worn by qualified chef give the label a perfect contrast. Golden line represents a visual part of uniform but also excellence and sophistication. White is intended to signify cleanliness in chef’s uniform and also on the label. Font is elegant and bold, both modern and classic.
Ubude Beprojekthi: The project was finished in 2020. It was created in Croatia and Slovenia. Label was designed in 2019 and printed in 2020. Beer was awarded with gold medal at the European Beer Challenge 2020 in London.
Ukuhamba Komsebenzi: By looking at a bottle of chef's beer, a minimalist visual and name, an strong association is created for the user. He is connecting the name and visual and an association of chef’s uniform is created in his mind.
Choosing the shape of the bottle may associate it with wine or champagne, but the name and a details on the label reveal that it is a very special beer.