Hankol Liquor Primary Function: Ipakethe Yotywala by Hankol - Ji Hao and Zhang XiaoMing

Hankol Liquor Primary Function: Ipakethe Yotywala by Hankol - Ji Hao and Zhang XiaoMing is a highly esteemed winner of the very prestigious 2021 Ibhaso Lesilivere le-A' Design Award in Uyilo lwePakheji Competition Category.

IsilivereIpakheji· 2021

Hankol Liquor Primary Function: Ipakethe Yotywala

by Hankol - Ji Hao and Zhang XiaoMing

Client: HANKOL & Ji Hao/Zhang XiaoMing

Ibhaso Lesilivere le-A' Design Award Winner in Ipakheji Category

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The Design

About Hankol Liquor Primary Function: Ipakethe Yotywala

Hankol yidizayini yepakethe yotywala obunencasa yesoso. Igama libhekisa kumntu osela ngesibindi nangovuyo, into ebonisa umoya ojolise ebantwini walo mgangatho wophawu lweshishini. Umqondo uphuma ekungcamleni kobumfama. Iifigasha ezilungileyo nezingalunganga ziyadityaniswa, kwaye isimo somseki sibekwa kwimo engalunganga ukuze kuvakaliswe umbono wokungayilibali injongo yokuqala. Kusetyenziswa umbhalo wesixhentsi saseTshayina notywini kwifonti. Ibhokisi engaphandle yenziwe ngezinto ezilungeleyo okusingqongileyo i-EPP, kwaye uphawu lwentsimbi lubekwe kumphezulu wangaphambili.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Hankol Liquor Primary Function: Ipakethe Yotywala ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Hankol Liquor Primary Function: Ipakethe Yotywala iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Hankol Liquor Primary Function: Ipakethe Yotywala yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of our brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
Dimensions & Packaging: Outer box size 115mmx100mmx230mm
Tags: packaging
Production Technology: The outer packaging box uses environmentally friendly EPP materials
Design Challenge: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Research: Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
Inspiration: The design concept originates from "blind taste".
While the innovative use of environmentally friendly and degradable materials on the packaging eliminates the redundant packaging of the integrated molding design, it is also convenient for the protection of products in the transportation process. The front of the packaging is inlaid with metal logo sculpture, combined with the packaging surface texture, creating a high-end sauce-flavour liquor fashion.
Project Duration: Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
Operation Flow: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Team Members: HANKOL
Ji Hao
Zhang XiaoMing
Image Credits: Image all: Photographer Chen yue, 2020