Hankol Liquor Umsebenzi ophambili: Uyilo lwePakheji by Hankol - Ji Hao and Zhang XiaoMing

Hankol Liquor Umsebenzi ophambili: Uyilo lwePakheji by Hankol - Ji Hao and Zhang XiaoMing is a highly esteemed winner of the very prestigious 2021 Ibhaso Lebhronzi le-A' Design Award in Uyilo lwePakheji Competition Category.

IbhronziIpakheji· 2021

Hankol Liquor Umsebenzi ophambili: Uyilo lwePakheji

by Hankol - Ji Hao and Zhang XiaoMing

Client: HANKOL/Ji Hao/Zhang XiaoMing

Ibhaso Lebhronzi le-A' Design Award Winner in Ipakheji Category

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Verified Award Winner

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The Design

About Hankol Liquor Umsebenzi ophambili: Uyilo lwePakheji

Isicatshulwa seNcwadi: I-Hankol Liquor luyilo lwepakheji yotywala olunencasa yesosi. Igama elithi Hankol libhekisela kumntu osela ngokuzithemba nangovuyo, nto leyo ebonisa umoya wodidi lwabantu wenkqubo yephulo. Ibhotile ijikelezwe ngemigca eqinileyo nelula, kwaye uphawu lwenkampani lubonakaliswa ngaphambili. Iimilo ezipozitivu nezinegtivu zidibanisa isithunzi somsunguli kwimilo enegatifu, zikhumbuza injongo yokuqala yephulo. Ubugcisa bokubhala bamaTshayina nesitampu kusetyenziswa kuhlobo lokuchwetheza ukubonisa uhlobo lwenkcubeko yasempuma. Ibhokisi engaphandle yenziwe ngezinto ezingakhathaziyo indalo ezaziwa ngokuba yi-EPP.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Hankol Liquor Umsebenzi ophambili: Uyilo lwePakheji ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Hankol Liquor Umsebenzi ophambili: Uyilo lwePakheji iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Hankol Liquor Umsebenzi ophambili: Uyilo lwePakheji iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
Dimensions & Packaging: Outer box size 200mmx80mmx210mm
Tags: packaging
Production Technology: The outer packaging box uses environmentally friendly EPP materials
Design Challenge: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Research: Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
Inspiration: Hankol sauce-flavour liquor - cellar: strong and simple lines outline the shape of the bottle with the logo graphics presented on the front of the bottle with exquisite technology, expressing a stable and introverted product temperament.
Project Duration: Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
Operation Flow: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Team Members: HANKOL
Ji Hao
Zhang XiaoMing
Image Credits: Image all: Photographer Chen yue, 2020