Tinkoff Investment Umsebenzi ophambili: Ividiyo Yentengiso ngu-Egor Maraev

Uyilo olubizwa ngokuba yi-Tinkoff Investment Umsebenzi ophambili: Ividiyo Yentengiso olwenziwe ngu-Egor Maraev ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweFilimu, iVidiyo kunye ne-Animeshini.

IbhronziIfilimu· 2022

Tinkoff Investment Umsebenzi ophambili: Ividiyo Yentengiso

ngu Egor Maraev

Umxhasi: Blaster Studio

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ifilimu

25,727

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#122056

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Tinkoff Investment Umsebenzi ophambili: Ividiyo Yentengiso

Umbhalo Wencwadi: I-Tinkoff Investment yividiyo yentengiso yemizuzwana engamashumi amathathu yenkonzo yotyalo-mali yebhanki. Ividiyo ibonisa uGeorge Washington njengomlinganiswa oyintloko. Uhleli esofeni esitya i-pizza, edinwe kwaye enonqevu, kwaye umele imali. Umfanekiso ongaqhelekanga uthwala umbono ophambili, othi imali ifanele igcinwe ikwimo entle kwaye yenziwe isebenze. Le animeyishini idibanisa i-cel animation kunye ne-cutout animation, edityaniswe ne-digital compositing. Le vidiyo yaboniswa ngokubanzi njenge-preroll ngaphambi kweevidiyo zekwi-intanethi kwaye yafikelela kwizinga eliphezulu lokuguqulwa kwabantu ababukeleyo baba ngabathengi.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Tinkoff Investment Umsebenzi ophambili: Ividiyo Yentengiso ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Tinkoff Investment Umsebenzi ophambili: Ividiyo Yentengiso iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Tinkoff Investment Umsebenzi ophambili: Ividiyo Yentengiso iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.

In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you.
Imilinganiselo nePakishini: 30 seconds duration
Iithegi: video, 2d animation, animation, character, advertising video
Ubuchwepheshe Bokuvelisa: Cel animation, cutout animation, Adobe After Effects compositing
Inkuthazo: A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.

Also for the second video Blaster team made the funny dog. One can find the second video in External link section.
Ubude Beprojekthi: Project started and ended in September 2020, it was targeted to russian internet audience.
Ukuhamba Komsebenzi: Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
Amalungu Eqela: Blaster animation team

Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin