Clarity Umsebenzi Ophambili Wenkampani by Jeffery Fulton

Clarity Umsebenzi Ophambili Wenkampani by Jeffery Fulton is a highly esteemed winner of the very prestigious 2021 Ibhaso Lebhronzi le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.

IbhronziIgrafiki· 2021

Clarity Umsebenzi Ophambili Wenkampani

by Jeffery Fulton

Client: Clarity Innovations

Ibhaso Lebhronzi le-A' Design Award Winner in Igrafiki Category

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Colors

The Design

About Clarity Umsebenzi Ophambili Wenkampani

I-Clarity ngumfanekiso wenkampani oyilelwe inkampani yobuchwepheshe. Ilogo idibanisa iimpawu ezimbini ezisetyenziswa ekubhaleni ikhowudi, zibekwe ngaphakathi kwesantathu esibonisa intshukumo eqhubekayo. Umbala wolublenya olumnyama ubonisa ukuthenjwa, ngoxa umbala wolublenya obengezelayo ubhekisa kubuchwepheshe. Uhlobo lonobumba iNeo Sans lusetyenziselwe imbonakalo yalo yale mihla, olungqamana kakuhle neengoni ezijikelezileyo zelogo. Ii-gradients kunye nemifanekiso engacacanga ziyagwetywa, ngoko ke lo mfanekiso uxhomekeke kwiimilo elula kunye noonobumba bekhowudi. Lo mfanekiso ukwasetyenziswa kwiimpahla zenkampani.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Clarity Umsebenzi Ophambili Wenkampani ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Clarity Umsebenzi Ophambili Wenkampani iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Clarity Umsebenzi Ophambili Wenkampani iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Clarity brand identity is an in-house rebrand project that was requested from the company's leadership team. The uniqueness of this project was incorporating coding symbols into the brand to convey that Clarity is a tech company. Additionally, design trends such as gradients and really abstract designs were off the table as well. This really only left us with primitive shapes, C, I, ,[], and {} to design with.
Inspiration: Clarity is an in-house rebrand project that was requested from the company's leadership team. Working closely with leadership, we were tasked with designing a new logo that was bold, modern, clean, unique, and meaningful. Additionally, build out applicable concepts of corporate merchandise.
thorough research was done to make sure our logo wasn't an offshoot of somebody else's work. Inspiration came from coding logos and monday.com of all places.
Team Members: Jeffery Fulton
Zoe Rogers

Read the Press Release