Beer Mail by Volfas Engelman Primary Function: Ipakethe Yebhiya Eyenziwe Ngesandla ngu-Bold Brands

Uyilo olubizwa ngokuba yi-Beer Mail by Volfas Engelman Primary Function: Ipakethe Yebhiya Eyenziwe Ngesandla olwenziwe ngu-Bold Brands ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2021

Beer Mail by Volfas Engelman Primary Function: Ipakethe Yebhiya Eyenziwe Ngesandla

ngu Bold Brands

Umxhasi: Bold Brands

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

25,457

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#122875

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Beer Mail by Volfas Engelman Primary Function: Ipakethe Yebhiya Eyenziwe Ngesandla

Beer Mail luyilo lokupakisha uluhlu lwebhiya eyenziwe ngesandla. Iileyibhile zilungiselelwe njengezitampu zeposi, ekhomba kwigama lomsebenzi kwaye nakwikhwalithi yokuqokelelwa kwezitampu. Uhlobo ngalunye lunomfanekiso we-collage odibanisa izinto ezibonakala zingahlobananga xa uzijonga okokuqala. Izithako ezisetyenziswe kwibhiya zifihliwe ngaphakathi kwemifanekiso, ukuze umthengi akwazi ukuzikhangela. Ibhiya ithengiswa kwiibhotile zeglasi ezingama-330 ml ezineeleyibhile eziprintwe ngedijithali kunye nakwiinkonkxa eziprintwe ezingama-500 ml. Uyilo lubonisa ubungakanani obuncinci bemveliso yolu luhlu.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Beer Mail by Volfas Engelman Primary Function: Ipakethe Yebhiya Eyenziwe Ngesandla ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Beer Mail by Volfas Engelman Primary Function: Ipakethe Yebhiya Eyenziwe Ngesandla iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Beer Mail by Volfas Engelman Primary Function: Ipakethe Yebhiya Eyenziwe Ngesandla yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Exceptional taste beer causes a surprise to your taste buds, and our goals was to convey that same kind of surprise visually. Every label must not only be unique, unusual and not only attract attention but to keep it for a little while. It was important not only to make it attractive but also create the association with the taste at the same time letting the consumer to find ingredients used in making of the beer hidden all over the vivacious illustrations.
Imilinganiselo nePakishini: 500 ml cans HD printed.
330 ml glass bottles with labels.
Iithegi: Craft beer, Beer mail, Alaus laiskai, Collage, Mail, Post Stamp
Ubuchwepheshe Bokuvelisa: Bottle labels was produced by digital printing technolgy in brewery. Cans was printed in Can printing house.
Umngeni Woyilo: Gentleman is the brand character of Volfas Engelman which is the head brand Beer Mail trademark. And the challenge in this case was to combine this “chatty extrovert” design of craft beer with the gentleman qualities of head brand at the same time avoiding to appear casual and visually similar to a classic beer. Collage graphics together with a postage stamp resembling label was the answer in this case, combining art courage and gentlemenhood into unique visual identity.
Uphando: Craft beer category is exceptional in the field containing bold package designs and creative illustrations. Big part of labels are exactly that which helps to stand out and highlight the courage of producer as well as unique qualities of product itself. Sometimes even chaotic illustrations helps to reveal that rebellious approach to beer making.
One of the most important goals was to find that exclusive style and to make this product noticeable in this challenging market.
Inkuthazo: The name Beer Mail made us look at the subject of mail. The frame of the stamp was inspired by the idea of the post stamps and how unique it can be, oftentimes even collection worthy. The products are exclusive and produced in small quantities, so we wanted this to be reflected in a design of each label. Every beer type has a unique combination of unexpected flavours that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance.
Ubude Beprojekthi: This project started in January 2020 and is still ongoing adding a new variety every other month.
Ukuhamba Komsebenzi: Beer Mail brand products are produced by one of the biggest local breweries and standard packaging mediums was presented as an only option for the time being. Only challenge was to blend in existing craft beer market as smooth as possible. Therefore 330ml bottles and 500ml cans were selected as the primary packaging.
Amalungu Eqela: Creative Director: Motiejus Gaigalas
Graphic Design: Sandra Ramoskaite
Amagunya Emifanekiso: Illustrations & Visuals: Sandra Ramoskaite