Mazurro Umsebenzi Ophambili Wokuqulunqa Ikofu by 19 Poludnik Agencja Reklamowa

Mazurro Umsebenzi Ophambili Wokuqulunqa Ikofu by 19 Poludnik Agencja Reklamowa is a highly esteemed winner of the very prestigious 2021 Ibhaso Lentsimbi le-A' Design Award in Uyilo lwePakheji Competition Category.

IntsimbiIpakheji· 2021

Mazurro Umsebenzi Ophambili Wokuqulunqa Ikofu

by 19 Poludnik Agencja Reklamowa

Client: Mazurro

Ibhaso Lentsimbi le-A' Design Award Winner in Ipakheji Category

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Colors

The Design

About Mazurro Umsebenzi Ophambili Wokuqulunqa Ikofu

Mazurro luyilo lokuphakiwe lwekofu. Uyilo lusekelwe kwipatheni yomfanekiso ekhethekileyo eyakhelwe kunobumba u-M. Le patheni inika iingxowa zekofu inkangeleko eqinileyo neyongameleyo. Ubume obulula bejometri kunye nomahluko oqinileyo unceda ezi ngxowa zibonakale ngokukhethekileyo kwiivenkile. Le patheni ikhuthazwe ngumsebenzi kaJosef Hoffmann, umseki weVienna Workshop, obume bakhe obulula baphembelela imodernism yokuqala. Ezi ngxowa zishicilelwe ngendlela ye-flexographic printing. Kunikwe iindlela ezintathu zencasa, nganye inombala owahlukileyo kunye nomgangatho omhlophe ongaphantsi odala isiphumo esifana nesinsimbi kwiindawo ezikhethiweyo.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

Mazurro Umsebenzi Ophambili Wokuqulunqa Ikofu ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Mazurro Umsebenzi Ophambili Wokuqulunqa Ikofu iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Mazurro Umsebenzi Ophambili Wokuqulunqa Ikofu iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves. Mazurro identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience.
Dimensions & Packaging: 500g packaging: Width 130mm x Depth 75mm x Height 270mm
Tags: coffee packaging, packaging design, packaging, coffee, brand identity, communication
Production Technology: The packaging design was printed on flexographic printer.
Design Challenge: The challenge was to create an Italian coffee with a brand name that doesn't exist in Italian.
Research: It was a multi-stage process. Basically, the process was divided into two stages: internal-with the client, at his company (team analyzing the market and various data, the basic assumptions of the project and priorities) and external, when the guidelines are sent to our studio and with the close cooperation of both units, they end with the creation of a new packaging design.
Inspiration: The main theme of visual communication is an expressive graphic pattern based on the letter M. The symbol is inspired by the works of Josef Hoffman, the founder of the so-called Viennese workshops, whose design, based on simple forms, set the direction for later modernism.
Project Duration: The project started in April 2020 in Katowice and finished in August 2020, and the online shop was launched in November 2020.
Operation Flow: The graphic design is stripped of unnecessary additional decorations, because the spectacular packaging itself` is the decoration.
The pattern is inspired by the works of Josef Hoffman, the founder of the famous Vienna Workshop. The inspiration is not accidental. Vienna Workshop was ahead of its time, laying the foundations for modernism in design. We have limited the product portfolio to 3 flavors. Each of them differs in color and printing method - selecting a white underprint in order to obtain a metallic effect in designated places.
Patents: Not applicable.
Team Members: Paweł Mikołajec
Dawid Koruszowic
Image Credits: Main Image, Image #1: Creator 19 Południk, 2020, Image #2, #3, #4: Photographer Marcin Kempski, 2020
Video Credits: Creator 19 Południk, Mazurro - Brand Identity - Packaging Communication - Case Study, 2020