Sienna Monroe Umsebenzi Ophambili: Isipakethe seZinto zokuHombisa ngu-Ricci Williams

Uyilo olubizwa ngokuba yi-Sienna Monroe Umsebenzi Ophambili: Isipakethe seZinto zokuHombisa olwenziwe ngu-Ricci Williams ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2021

Sienna Monroe Umsebenzi Ophambili: Isipakethe seZinto zokuHombisa

ngu Ricci Williams

Umxhasi: Summerhouse Collective

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

17,346

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#124404

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Sienna Monroe Umsebenzi Ophambili: Isipakethe seZinto zokuHombisa

Isihloko seNcwadi: I-Sienna Monroe ngumfanekiso wempawu yeqhosha kunye nesipakethe soluhlu lwezinto zokuhombisa ezisekelwe ezityalweni, ezingahluphi izilwanyana. Ibhokisi yesipho ikwasebenza njengebhokisi yokuthumela kwii-oda ze-intanethi, nto leyo enciphisa inkunkuma. Ibhokisi yenziwe ngekhadibhodi eyongiweyo engenamgubo ekwaziyo ukubola, epeyintiweyo ngeinki yemifuno. Iibhotile zenziwe ngeglasi, ummandla onokusetyenziswa ngokuphindaphindiweyo, ngelixa iileyibhile zisebenzisa iphepha elikhutshwe kwiinkunkuma zabathengi. Ipateni yendalo eshicilelweyo ithambisa uhlobo lokubhaliweyo olunamandla. Isipakethe senzelwe ukugcinwa nokuphinda sisetyenziswe emva kokuba imveliso isetyenzisiwe.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Sienna Monroe Umsebenzi Ophambili: Isipakethe seZinto zokuHombisa ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Sienna Monroe Umsebenzi Ophambili: Isipakethe seZinto zokuHombisa iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Sienna Monroe Umsebenzi Ophambili: Isipakethe seZinto zokuHombisa iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Sienna Monroe is a conscious cosmetics brand that creates plant-based, cruelty-free beauty products. We created a unique identity, packaging and stationery to fit the brand's ethos and eco-needs. We wanted to ensure that to create protective packaging without being wasteful, reflect the brand's desire to tackle environmental issues at all stages of their product's life cycle and encourage their customers to think twice about their products' re-usability.
Imilinganiselo nePakishini: Bottles and Packaging are various sizes
Presentation Box is 300 x 300 mm
Cylinder Box is 90 x 90 x 230 mm
Soap is 120 x 30 x 60 mm
Iithegi: eco-packaging, brand identity, art direction, beauty, fashion, logotype
Ubuchwepheshe Bokuvelisa: To minimize waste, the beauty gift box doubles as a shipping box for online orders. The box is manufactured from recycled un-coated, compostable cardboard stock printed with vegetable inks.

The potion bottles are all made from infinitely recyclable glass and can be recycled repeatedly and still retain their original material integrity. At the same time, the self-adhesive sticker is made from Post-Consumer Waste paper stock.
Umngeni Woyilo: The most challenging part of this project was to meet the client's brief. They were keen to have something that customers would know without using cliched vegan design cues. The key to achieving this was in adding the natural print pattern to the design. It gave the design some depth in colour, but it also provided a softness juxtaposed nicely with the somewhat harsh typography.
Uphando: The client had put together a series of mood boards to give us some ideas regarding the visual direction. This included some initial type treatment concepts for the logo, packaging and layout designs and mood imagery for the photographic renders. We went through three rounds of presentation, from initial concepts through to final idea presentation working closely with the client at each stage.
Inkuthazo: The client was clear that they wanted an instantly recognizable logotype that was sophisticated and modern but playful and steer away from the script and handwritten lettering often associated with conscious brands.

The photography reflects a specific desire to include natural elements without appearing messy. The shots feature daylight, unfinished walls and draped curtains, while the plinths provide height and depth to the images.
Ubude Beprojekthi: The project was completed in Los Angeles during the summer of 2020.
Ukuhamba Komsebenzi: The idea is to encourage the user to re-use the packaging by making it feel less like something they would throw away.

Glass bottles can be used more than once, extending the packaging's lifespan far beyond that of the product.

Glass is also non-toxic and does not contain Bisphenol-A and other potentially hazardous chemicals found in plastics. Plastic is made from oil and gas. These are non-renewable resources that will run out eventually.