Jinlongquan Yanzhi Ukupakishwa ngu-Jin Zhang

Uyilo olubizwa ngokuba yi-Jinlongquan Yanzhi Ukupakishwa olwenziwe ngu-Jin Zhang ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2022

Jinlongquan Yanzhi Ukupakishwa

ngu Jin Zhang

Umxhasi: InBev jinlongquan beer (Hubei)

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

14,249

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#126388

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Jinlongquan Yanzhi Ukupakishwa

Uhlobo lweJinlongquan luseHubei ngaphezulu kweminyaka engama-40. Ngeli xesha, idala uluhlu lwebhiya olunokumela inkcubeko yaseHubei. Umyili usebenzisa i-calligraphy yaseTshayina ukubonisa inkcubeko ye-dialect. Ngelo xesha, upeyinta izakhiwo ezimele kakhulu kunye nenkqubo yamanzi e-Hubei (i-Hubei inegama lokuba liphondo elinamawaka amachibi), abalinganiswa kunye nemiboniso yokusetyenziswa, kwaye idibanisa incasa eninzi yobomi kunye nengqondo yefashoni. Abantu banokuthetha ngesiyelelane esisebhotileni. Jonga idolophu yakho kumzekeliso ukuze uphucule intsebenziswano nabathengi.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Jinlongquan Yanzhi Ukupakishwa ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Jinlongquan Yanzhi Ukupakishwa iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Jinlongquan Yanzhi Ukupakishwa iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The designer broke the European style design routine of beer, and expressed the most authentic dialect culture in the way of handwritten calligraphy. At the same time, he painted the most representative buildings and water systems in Hubei (Hubei has the reputation of being a province with thousands of lakes) and the depiction of characters and consumption scenes, integrating more fireworks and fashion, forming a "river lake Hubei" picture. Let people use the dialect on the bottle to talk while drinking, find their hometown in the illustration, interact with consumers and get closer.
Imilinganiselo nePakishini: 253mm*65mm*65mm This is a series of glass bottles of beer. The glass bottles can better retain the original flavor of beer. In addition, the color of this beer is clear. It uses transparent glass bottles with light color labels to make it clear and cool.
Iithegi: Beer, Hubei, dialect, illustration, Calligraphy, China
Ubuchwepheshe Bokuvelisa: Glass bottle aluminized paper
Umngeni Woyilo: The biggest challenge is that there are many dialects in Hubei, which are very rich and different. In order to express them more accurately, the designer specially consulted many local people and experts. At the same time, in order to enrich the performance, the designer inspected the representative buildings in many areas of Hubei, and finally drew a beautiful scroll of Hubei.
Uphando: In the discussion of how to express Hubei culture and how to integrate into beer culture, the dialect version of wine words was recommended. It can not only express the authentic Hubei culture, but also shorten the distance with consumers and enhance the interaction. For this reason, the designer consulted the experts and professors of language to express dialect more strictly. At the same time, the designer of handwritten font is required to write brush words to reflect its uniqueness and uniqueness.
Inkuthazo: Jinlongquan brand has been in Hubei for more than 40 years. It has long been a representative beer brand in Hubei, but none of its beer interprets Hubei culture. Now Hubei is a province with high attention in the world. Designers use this advantage to design a series of products with Hubei culture. Dialect is a very good choice.
Ubude Beprojekthi: The project started to be created in April 2021, produced in May, and is expected to go on sale in Hubei in June
Ukuhamba Komsebenzi: While drinking beer, you can tell your friends the dialect on the bottle and find your hometown in the illustration. It makes people feel more friendly and can quickly shorten the distance between you and consumers.
Iipathenti: Copyright by InBEv Jinlongquan Beer (Hubei) Co., LTD., 2021
Amalungu Eqela: Creative director: Jin Zhang