City Ambassadors School Uphawu Lophawu Lochwethezo ngu-Tanya Dunaeva

Uyilo olubizwa ngokuba yi-City Ambassadors School Uphawu Lophawu Lochwethezo olwenziwe ngu-Tanya Dunaeva ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IsilivereIgrafiki· 2022

City Ambassadors School Uphawu Lophawu Lochwethezo

ngu Tanya Dunaeva

Umxhasi: Tanya Dunaeva

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Igrafiki

35,175

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#126443

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-City Ambassadors School Uphawu Lophawu Lochwethezo

Amabali anika umdla afihlwe ngakwithuba ngalinye lezitrato ezindala kwaye akunakwenzeka ukuba udibanise iSixeko nayo nayiphi na iseti encinci yeempawu ezibonakalayo. Ngelixa ufunda esi sixeko, unozakuzaku wexesha elizayo usifumana ngokutsha, njengomfundi ofumana iprimer esikolweni. Ukwakhiwa kwesazisi, isisombululo sokuchwetheza sakhethwa, ngokusekelwe kumgaqo we-typographic eclecticism: iskripthi seSizwe esiDala, esifakwe kwi-cursive script kunye neefonti ezibonakalayo zabaculi be-avant-garde. Inkqubo yombala i-laconic-ebomvu ebomvu.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

City Ambassadors School Uphawu Lophawu Lochwethezo ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. City Ambassadors School Uphawu Lophawu Lochwethezo iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. City Ambassadors School Uphawu Lophawu Lochwethezo yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.
Imilinganiselo nePakishini: Design can be fixed at any staff
Iithegi: Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin
Ubuchwepheshe Bokuvelisa: The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media
Umngeni Woyilo: It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized
Uphando: The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia
Inkuthazo: Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design
Ubude Beprojekthi: The Project was accomplished during the Summer 2021 in Moscow
Ukuhamba Komsebenzi: Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on
Amalungu Eqela: Leonid Slavin - tutor
Dmitry Chernogayev - curator