Souldar Cracker Ukusonjululwa Kwesipakethe Sesidlo ngu-Yeqin Chen

Uyilo olubizwa ngokuba yi-Souldar Cracker Ukusonjululwa Kwesipakethe Sesidlo olwenziwe ngu-Yeqin Chen ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2022

Souldar Cracker Ukusonjululwa Kwesipakethe Sesidlo

ngu Yeqin Chen

Umxhasi: Dali Foods Group

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#126515

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Souldar Cracker Ukusonjululwa Kwesipakethe Sesidlo

Souldar Cracker sisipakethe esiyilelwe isidlo sekrekhile ye-soda enencasa yetshokholathi. Imveliso ibekwe embindini wesakhiwo sombono. Ngasekhohlo, ucwangciso olucacileyo lubeka iikrekhile kumgama owahlukeneyo ukwandisa uvakalelo lwesithuba kwindawo emalunga. Isawusi yetshokholathi iyawa isuka phezulu kwepakethe njengemvula, iguqula umboniso ongenantshukumo ube nento eshukumayo. Umbala onsundu usetyenziswe njengombala ophambili ukuveza incasa. Ibhokisi elingaphandle lenziwe ngephepha le-ivory board, ngelixa izinto ezikhethiweyo ziprintwe ngokutywinwa kwegolide. Ikrekhile nganye impakelwe ngokwahlukileyo ngaphakathi kwebhokisi.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Souldar Cracker Ukusonjululwa Kwesipakethe Sesidlo ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Souldar Cracker Ukusonjululwa Kwesipakethe Sesidlo iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Souldar Cracker Ukusonjululwa Kwesipakethe Sesidlo iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The product as the core of the visual. On the left side, the concise and clear layout and allocation of products far or near, in limited space, create a vision to expand space. Top-down rain fall chocolate sauce realized the scene from static to dynamic. Packaging integral colour collocation chose brown as the main color to represent product flavor and characteristics with visual perception. Concise design and colour combination, clearly conveys the product information and the transmission of feeling.
Imilinganiselo nePakishini: Size: 210(L)*150(W)*50(H) mm
Iithegi: Chocolates, soda cracker, snacks, Packaging Design, Branding
Ubuchwepheshe Bokuvelisa: Use Ivory board for packaging materials, and use gold stamping to print the selected elements.
Umngeni Woyilo: When consumers pass the aisle, the time for the products to be seen is only for 0.2 seconds. Our challenge is how to induce the appetite of consumers at maximum in this brief moment, at the same time clearly convey the information product properties, characteristics and flavor, etc.to consumers.
Uphando: Through the investigation of consumers, they want to know more about the product from the packaging, so as to help them judge whether the product meets the demand. Most of the time, consumers see abstract design graphics, which doesn't help them make purchase decisions. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inkuthazo: In addition to protection products, food packaging is shouldering the mission of transferring product information to consumers, cause their appetite sense. In reality, we need through the visual, taste, smell, and other sensory perception and experience to finish building feeling, causing appetite. But the packing can only visual rendering. So in the design, we need to use visual to evoke the imagination from other sensory experiences.
Ubude Beprojekthi: The project started in May 2020 and completed on July 2020, Shantou.
Ukuhamba Komsebenzi: The shape of the outer cartons facilitate storage and transportation. Products placed in a box in the form of independent packaging, to ensure that after consumers open the box, flavor and taste of products will not be affected by external factors, and being convenient for consumers to carry while going out.
Iipathenti: Copyrights belong to Dali Foods Group, 2020.
Amalungu Eqela: Designer: Yeqin Chen, Font Designer: Pengfei Jiang, Photographer: Shukun Yang
Amagunya Emifanekiso: Yeqin Chen