Zhen Hao E Ipakethi Yokutya Kwezinja ngu-Yuchen Han

Uyilo olubizwa ngokuba yi-Zhen Hao E Ipakethi Yokutya Kwezinja olwenziwe ngu-Yuchen Han ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2022

Zhen Hao E Ipakethi Yokutya Kwezinja

ngu Yuchen Han

Umxhasi: Ningbo Xuanmengzhi Trading Company Ltd.

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

9,472

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#126938

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Zhen Hao E Ipakethi Yokutya Kwezinja

Zhen Hao E luthotho lwepakethi yokutya kwezinja needlha zezinja. Uyilo lusekelwe kwinkcubeko yamaTshayina ngokubonisa izinja njengoonkosi bamandulo bamaxesha ohlukeneyo. EChina, abanini bezinja bahlala bechazwa njengamagosa akhonza izilwanyana zabo, kwaye le ngcamango ibumba imizobo. Abalinganiswa bezinja beekhathuni babonisa iqela lobukhulu, behlula izinja ezincinci kwezisezantsi kunye nezinkulu. Imibala eyahlukeneyo yahlula ukutya kwezinja kwiindlha, ukwenzela ukuba uluhlu lube lula ukuqondwa. Kusetyenziswa iphepha elisetyenziswe kwakhona, iphepha elifakwe amaqhosha kunye neengxowa zealuminiyam foyile.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Zhen Hao E Ipakethi Yokutya Kwezinja ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Zhen Hao E Ipakethi Yokutya Kwezinja iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Zhen Hao E Ipakethi Yokutya Kwezinja iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
Imilinganiselo nePakishini: 28.5*21cm
20*30cm
20*36cm
23*40cm
Iithegi: Dog food, Oriental style, Package Design, Cartoon Dog
Ubuchwepheshe Bokuvelisa: Recycled paper, corrugated paper, aluminium foil bag.
Umngeni Woyilo: Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
Uphando: The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
Inkuthazo: This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
Ubude Beprojekthi: The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
Ukuhamba Komsebenzi: Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.