The Treasure of Zbojniks Ileyibhile Yebhotile by Sasha Sharavarau is a highly esteemed winner of the very prestigious 2022 Ibhaso Legolide le-A' Design Award in Uyilo lwePakheji Competition Category.
IgolideIpakheji· 2022
The Treasure of Zbojniks Ileyibhile Yebhotile
Client: St. Nicolaus (client company); Zbojnicka (brand)
Ibhaso Legolide le-A' Design Award Winner in Ipakheji Category
Verified Award Winner
Verify Award Status for #127368The Design
About The Treasure of Zbojniks Ileyibhile Yebhotile
IThreza yeZbojniks luyilo lweleyibhile lweedistileyithi zeziqhamo zeZbojnicka. IZbojnicka ngesiSlovakia ithetha eyeZbojnik. AmaZbojnik ayengabaphangi ababethabatha inxaxheba kwiimvukelo ezichasene nobukhoboka bomhlaba, kwaye abantu babekholelwa ukuba babefihla ubutyebi ezintabeni zaseSlovakia. Ileyibhile ibonisa iidistileyithi njengobutyebi bamaZbojnik. Intaba iVelky Rozsutec iboniswa phezulu, kwaye imihombiso yaseSlovakia evela kwiingingqi ezahlukeneyo isingqonge uyilo. Imizobo eyenziwe ngendlela yokukrola iprintwe ngemibala emibini kwiphepha lekhrimu elingacwebezeliyo elinesakhiwo esithambileyo. Igama lemveliso lifakwe ngokubethelelwa ngegolide.
The Recognition
About the Ibhaso Legolide le-A' Design Award
The Treasure of Zbojniks Ileyibhile Yebhotile ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. The Treasure of Zbojniks Ileyibhile Yebhotile iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. The Treasure of Zbojniks Ileyibhile Yebhotile idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
- Dimensions & Packaging
- The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
- Tags
- packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
- Production Technology
- The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
- Design Challenge
- The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
- Inspiration
- People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
- Project Duration
- The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
- Operation Flow
- The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
- Team Members
- Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
Client: St.Nicolaus - Image Credits
- Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
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