Zaku Inc. Isazisi Senkampani ngu-Nobuya Hayasaka

Uyilo olubizwa ngokuba yi-Zaku Inc. Isazisi Senkampani olwenziwe ngu-Nobuya Hayasaka ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IsilivereIgrafiki· 2022

Zaku Inc. Isazisi Senkampani

ngu Nobuya Hayasaka

Umxhasi: Arica Design Inc

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Igrafiki

43,224

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#127734

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Zaku Inc. Isazisi Senkampani

Lo mqondiso uneentsingiselo ezimbini. Ligama lenkampani kunye nesilogeni senkampani. Iqulathe i-typography yabalinganiswa be-kanji yaseJapan, efunda zaku kwigama lenkampani. I-kanji iqulethe intsingiselo yokudala. I-silhouette yesandla esiLungileyo yenziwe kusetyenziswa lo mlinganiswa, othetha ukuyila. Ngale ndlela, isilogeni senkampani esithi Ukudala Okulungileyo sibonakaliswa kuphawu olunye. Uphawu lwesimboli lubonisa ukuzibophelela kwenkampani ekudaleni Okulungileyo kwihlabathi ngokusebenzisa imilinganiselo yokuyila.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Zaku Inc. Isazisi Senkampani ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Zaku Inc. Isazisi Senkampani iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Zaku Inc. Isazisi Senkampani yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: This symbol has two meanings. It is the company name and the company slogan.

It consists of the typography of Japanese kanji characters, which read "zaku" in the company name. The combination of "signature and seal" in the mark will make Japanese people who see this design recognize it as kanji.

The kanji also contains the meaning of "to create.
The silhouette of Good!'s hand is formed using this character, which means "to create. In this way, the company's slogan of "Creating Good" is expressed in a single mark.
Imilinganiselo nePakishini: The brand design items for this project are listed below.
Logo Design: Symbol mark, Logotype, Motion Logo
Sign Design: Signage
Packaging Design: Document Case x 3
Print Design: Envelopes x 3, Promotion cards, Business cards x 3, Leaflets, Opening announcement flyer
Web Design:html5, CSS
Iithegi: Typography, Logos, Symbols, Corporate Identity, Logotypes
Ubuchwepheshe Bokuvelisa: The typography incorporates elements of Japanese "Shodo," the art of writing with a brush using ink.

The designer discovered that when the kanji meaning "to create" is written on paper, the ink blurs and spreads out to form the silhouette of the hand of Good!

Shodo (Japanese calligraphy) is a culture that has been familiar to the Japanese people for a long time. With this Japanese touch, the design gives users a sense of trust and familiarity.
Umngeni Woyilo: The difficult part was to achieve this with as few elements and as simple a design as possible, while still having multiple meanings. The designers were also careful to make sure that the letters were recognizable.
The touch of brush strokes and the inclusion of "signature and seal" made the design more recognizable and readable.
Uphando: In this design, the challenge was to give a single symbol multiple roles.
To make the company name read "Zaku".
To give it the meaning of "create".
To make it look like a silhouette of the hand of "Good!
By achieving these three goals, the client's company was able to express that it is a creative company and gain recognition in Japan and in the industry.
Inkuthazo: The designer decided to use the client's company slogan itself as the logo design.

This company has the slogan "Create good!
The symbol of the hand silhouette of "good!" is expressed in the typography of Japanese Kanji characters meaning "to create".
And since this kanji can be read as "zaku", it also represents the company name.
Ubude Beprojekthi: It opened in Japan in March 2021.
Ukuhamba Komsebenzi: The simple yet strong symbol design served to publicize the client's company's opening within the industry and in Japan.
People who received the DM recognized the company's slogan and name, and the meaning and background of the logo design became a topic of conversation, facilitating communication.
The "Shodo" typography and the silhouette of the "Good!" hand are catchy and memorable, and this design contributed to the recognition of the company's existence and brand image.
Amalungu Eqela: Creative Director:Hitoshi Kobayashi
Art Director:Nobuya Hayasaka
Copywriter:Takuma Suzuki