Tsubasa.Y Ukudibaniswa kweBhrendi by Siwei Lai

Tsubasa.Y Ukudibaniswa kweBhrendi by Siwei Lai is a highly esteemed winner of the very prestigious 2022 Ibhaso Lesilivere le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.

IsilivereIgrafiki· 2022

Tsubasa.Y Ukudibaniswa kweBhrendi

by Siwei Lai

Client: Tsubasa.y

Ibhaso Lesilivere le-A' Design Award Winner in Igrafiki Category

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Colors

The Design

About Tsubasa.Y Ukudibaniswa kweBhrendi

ITsubasa.Y livenkile lokukhethwa kwempahla yakudala, elikwimfumba zeengubo zamaxesha ahlukeneyo, likhangela incasa eyodwa yobuni obahlukileyo, lihlala lizama lize lidibanise, livelise isandi somfashini esingakaze sibe khona kolu sizukulwana, kanye njengegama elithi Tsubasa (iphiko), likhokele ukuthandeka kwakudala ukuba kubhabhe kwiingubo ezahlukeneyo phakathi kokuthungwa namabali. Lo msebenzi uquka isazisi sevenkile, ukupakisha, noyilo lokushicilela.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Tsubasa.Y Ukudibaniswa kweBhrendi ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Tsubasa.Y Ukudibaniswa kweBhrendi iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Tsubasa.Y Ukudibaniswa kweBhrendi yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: TSUBASA.Y is a vintage selection shop, choosing unique and tasteful selections from all over the world. This case packs the shop’s identification, packaging, and print design.
Tags: Visual Identity, Logo, Branding, graphics, printed matter
Production Technology: Especially the design on the outer packaging stickers allows the shop assistants to customize and interact with consumers
The clerk uses the blank space of the sticker, draws, and leaves a message so that every consumer can feel a sense of honor and uniqueness when receiving the goods. There is a touch of digital printing in the blank space of the sticker, which is replaced every year according to the number of years the brand has been established.
Inspiration: In the identification design, the initials of the brand name "TSUBASA" (Japanese meaning wings) and Y are the main shape combinations, and the main shape is formed like a bird spreading its wings. Use simple lines to create a sense of refinement and quality.
Project Duration: The project started in March 2021 and finished in June 2021, in Taichung City, Taiwan.

Read the Press Release