Loacker Rebrand Primary Function: Ukupakisha Ukutya ngu-Marco Ventrice

Uyilo olubizwa ngokuba yi-Loacker Rebrand Primary Function: Ukupakisha Ukutya olwenziwe ngu-Marco Ventrice ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2022

Loacker Rebrand Primary Function: Ukupakisha Ukutya

ngu Marco Ventrice

Umxhasi: Spider

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

33,693

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#127989

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Loacker Rebrand Primary Function: Ukupakisha Ukutya

Loacker Rebrand yinkqubo yokupakisha kunye nesazisi sebranti eyenzelwe inkampani yokutya enembali eyaziwa ngeewafer kunye neemveliso zetshokolethi. Ilogo ithatha imilo yesikhaka esiquka iNtaba iSciliar, esibhekiselele kwigama losapho, iingcambu kunye nendalo esingqongileyo. Usapho ngalunye lwemveliso lubonakaliswa nenkcazo ecacileyo yeresiphi kunye neziqholo. Ubume bezinto zokupakisha buchazwe kwakhona kwaye imifanekiso yeemveliso yeyokwenyani. Ikhowudi engemva kokupakisha nganye idibanisa nolwazi olungakumbi malunga nebranti kunye nento leyo.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Loacker Rebrand Primary Function: Ukupakisha Ukutya ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Loacker Rebrand Primary Function: Ukupakisha Ukutya iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Loacker Rebrand Primary Function: Ukupakisha Ukutya yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: After nearly three years of work and consultancy, it finally showed a new rebranding and system pack design in favor of the historical company Loacker. Each family product has been delineated, underlining the recipe and the quality of the ingredients, additionally the architecture of the brand and the products have been redefined. On every referee we have recounted the historic claim Che bontà and on the back of the pack, the QR code redirects to the storytelling regarding the brand and the specified item.
Imilinganiselo nePakishini: different sizes
Iithegi: Loacker, brand, creative, branding, logo, packaging, design, rebrand, redesign, food, wafer, chocolate
Ubuchwepheshe Bokuvelisa: Classic and Quadratini: rotogravure internal printing on laminated foil substrate. Classic Multipack and Premium Patisserie: Offset printing over cardboard substrate.
Umngeni Woyilo: The requirement Loacker had for the agency, was to communicate on the packs the recipe changeover, highlighting the product new pluses and also by increasing the brand perception, the aim was to find the right balance between the new brand vertical integration and the distinction among the diverse product lines. Following many meetings it has been commonly decided to go beyond the starting brief, which lead Spider to the definition of a global strategy, through rebranding till the establishment of a pack system for each product line and up to the communication of every POS.
Uphando: Spider did involve the Loacker Team to evaluate the over 200 references and for purposes of rationalization of all ranges; a definition for all categories was offered, along with one for each different positioning. The outcome of this work are various paths grounded on different strategic approaches and then declensed on reference of representation. The most efficient proposals have been tested with 5 iconic products and then verified by means of neuroscience, for instance measuring the attentionality of the consumers’ glance on the shelves, on the products and on the packaging zone. Afterwards, a POS market test followed, until the achievement of a final choice, the one consumers are used to see every day on the large scale distribution racks.
Inkuthazo: Loacker is not just a brand, is a family name. Furthermore Loacker is on the territory, actually it is the territory. From these considerations, the logo in the shape of a coat of arms was born, onto which the Mt. Sciliar has been incorporated: it is the Heritage Shield, inspired by the historical Loacker crest, which exhaustively expresses the essence of the brand, family name, roots and nature. A life philosophy that started in 1925 when Alfons Loacker settled to build his plant at 1000 meters of height.
Ubude Beprojekthi: The project started in September 2018 between Torino and Bolzano, and finished in 2021.
Ukuhamba Komsebenzi: Spider has faced the challenge using our own method, by joining creative thought and strategic thinking. The agency has interviewed the Company multiple times, a chat with consumers and then suppliers. Spider has analyzed all sources: packagings shapes, products structure and their distinctive features. All maps have been gathered: conceptual ones, brand architecture maps and competitors’ charts.
Amalungu Eqela: Spider Adv, Loacker Team
Amagunya Emifanekiso: All food images were realized featuring studio PiùLuce.