Guangliang 59Plus Flying CoBranded Umsebenzi Ophambili Wesiqulatho by Wei Xu, Yonghui Dong and Rui Wang

Guangliang 59Plus Flying CoBranded Umsebenzi Ophambili Wesiqulatho by Wei Xu, Yonghui Dong and Rui Wang is a highly esteemed winner of the very prestigious 2022 Ibhaso Lebhronzi le-A' Design Award in Uyilo lwePakheji Competition Category.

IbhronziIpakheji· 2022

Guangliang 59Plus Flying CoBranded Umsebenzi Ophambili Wesiqulatho

by Wei Xu, Yonghui Dong and Rui Wang

Client: Sichuan Guangliang Wine Industry Co., Ltd.

Ibhaso Lebhronzi le-A' Design Award Winner in Ipakheji Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Guangliang 59Plus Flying CoBranded Umsebenzi Ophambili Wesiqulatho

Umbhalo Wencwadi: I-Guangliang 59Plus Flying sisiqulatho sotywala esikhethekileyo esenziwe kunye neMuziyam yaseDunhuang. Uyilo ludibanisa izinto zemizobo yasendulo yaseDunhuang nemifanekiso yezobunjineli bomajukujuku baseTshayina ukuveza uphando lwendalo iphela. Umzobo ubonisa i-Apsara ebhabhayo kunye nomqhubi wesikhephe somajukujuku bechukumisana ngeminwe, edibanisa isithethe nesayensi yale mihla. Ibhotile imhlophe kwaye ibonakala ngaphakathi. Upende omanzi otywinwe ngokufaka ufana nekhwolithi. Inkqubo yokutshisa ephakamileyo yokuhombisa esisigqibelelo ibonisa umzobo ojikeleze umzimba wonke webhotile.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Guangliang 59Plus Flying CoBranded Umsebenzi Ophambili Wesiqulatho ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Guangliang 59Plus Flying CoBranded Umsebenzi Ophambili Wesiqulatho iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Guangliang 59Plus Flying CoBranded Umsebenzi Ophambili Wesiqulatho iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This limited edition liquor packaging is co-designed by Guangliang Wine Industry and Dunhuang Museum. The packaging encompassing the elements of Dunhuang frescoes and China Aerospace represents the exploration of the universe. Therefore, it embodies the traditional charm of Chinese aesthetics and creates an exquisite and elegant overall visual appearance.
Dimensions & Packaging: Package size 83mm322mm, bottle height 287mm, diameter 75mm.
Production Technology: It adopts sprayed frosted paint to emulate the texture of jade and uses high precision all-over decoration firing process to 360-degree display the illustration.
Design Challenge: The challenge lies in how to combine the elements of Dunhuang flying Apsaras and brand features. Overturning the ubiquitous packaging design of traditional culture by other counterparts, the design team thinks out of the box and renders the product a whole new visual effect by the contrast of the two dimensions of time and space to showcase the balance of science and tradition.
Research: Dunhuang flying Apsaras is an invaluable treasure of the Chinese culture, and a miracle created by Chinese artists for the world art history. Throughout the history, we remain committed to exploring the universe and the stars. Guangliang selects the pure white and diaphanous bottle, on which Dunhuang flying Apsaras and the high-tech astronaut are integrally printed on the appearance design, standing for the inheritance of the flying to the sky spirit.
Inspiration: The design aims to create a wholly different image of Fei tian, literally meaning fly to the sky. Fei tian has double meanings in Chinese, one being flying Apsaras in the frescoes of the Dunhuang Caves and another aerospace science and technology. In this connection, the illustration contains above two images, who are finger touching, forming a strong story-telling effect.
Project Duration: This product was started in July 2021, Chengdu, China, and was finished in October 2021.
Team Members: Designer: Wei Xu
Designer: Yonghui Dong
Designer: Rui Wang