Sunboy Gift Box Umsebenzi Ophambili: Ipakheji Yembewu YeSunflower by Tiger Pan

Sunboy Gift Box Umsebenzi Ophambili: Ipakheji Yembewu YeSunflower by Tiger Pan is a highly esteemed winner of the very prestigious 2022 Ibhaso Lebhronzi le-A' Design Award in Uyilo lwePakheji Competition Category.

IbhronziIpakheji· 2022

Sunboy Gift Box Umsebenzi Ophambili: Ipakheji Yembewu YeSunflower

by Tiger Pan

Client: Bayannaoer Sanpangdan Food Co., Ltd

Ibhaso Lebhronzi le-A' Design Award Winner in Ipakheji Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Sunboy Gift Box Umsebenzi Ophambili: Ipakheji Yembewu YeSunflower

Umbhalo Wencwadi: I-Sunboy Gift Box ibubuciko bepakheji yezidlo zembewu yesunflower. Ibhokisi lesipho liqulathe iithini zentsimbi ezijikelezileyo ezinokusetyenziswa ngokuphindaphindiweyo. Ibhokisi elingaphandle lenziwe ngephepha eliqhubekayo (corrugated), elomeleza isakhiwo kwaye lenza ukuphindisetyenziswa (recycling) kube lula. Ubume bokuvula bubuyekezwe, ngoko ibhokisi lilula ukuhlanganiswa nokwahlulwa. Iithini ziyabambana zibumbe iiseti ezinemodyuli ezinelinye, amabini okanye amaqweqwe amathathu, nto leyo yandisa indawo yomkhiqizo obonakalayo kwaye yonga izinto zokuvelisa. Umfanekiso oshicilelweyo usebenzisa isitayile sokusika iphepha (paper cut) kwaye ubonisa umlinganiswa uSunboy ebaleka entsimini yeenkozo zelanga (sunflower field).

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Sunboy Gift Box Umsebenzi Ophambili: Ipakheji Yembewu YeSunflower ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Sunboy Gift Box Umsebenzi Ophambili: Ipakheji Yembewu YeSunflower iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Sunboy Gift Box Umsebenzi Ophambili: Ipakheji Yembewu YeSunflower iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique attribute is to redefine the opening structure of the outer packaging of sunflower seeds. Starting from the brand name, a vivid, interesting, and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field. The scene shows the natural health, warmth, and high quality of brand products, and the shaping of character IP enhances the brand's intangible assets.
Dimensions & Packaging: Iron box: Width165mm x Depth165mm x Height66mm
Gift box: Width159mm x Depth451mm x Height200mm
Tags: Seed packaging, snack food, Gift box, Personalized, Relaxed, Tiger Pan
Production Technology: The material of each cylinder box mainly uses an iron that can be reused. The gift box is made of corrugated paper which strengthens the structure and makes it easier to be recycled.
Design Challenge: To make a profound impression in consumers' mind, a brand's implication and its product's selling points must echo with on another when displayed on package. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
Research: We give the "Sunboy" brand a personalized spirit, and make the " Sunboy " relaxed, happy, affectionate and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort.
Starting from the brand name, a vivid, interesting and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field.
Inspiration: Sunboy is a well-known Chinese snack brand that focuses on Sunflower seed food. We give the "Sunboy" brand a personalized spirit, and make the "Sunboy" relaxed, happy, affectionate, and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
Project Duration: The project lasts 2 month, designed in Shenzhen and produced in Bayannaoer, Neimenggu.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Team Members: Creative Director: Tiger Pan
Graphic Design: Qian Chi
Graphic Design: Jingwen Xiang
Illustration: Ping Yi
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Lei Peng
Image Credits: Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu