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C Cell Vitality Umsebenzi Ophambili: Ipakheji Yamanzi Aziimbiza by Tiger Pan

C Cell Vitality Umsebenzi Ophambili: Ipakheji Yamanzi Aziimbiza by Tiger Pan is a highly esteemed winner of the very prestigious 2022 Ibhaso Lebhronzi le-A' Design Award in Uyilo lwePakheji Competition Category.


IbhronziIpakheji· 2022

C Cell Vitality Umsebenzi Ophambili: Ipakheji Yamanzi Aziimbiza

by Tiger Pan

Client: Shenzhen Tasly Industrial Co., Ltd.

Ibhaso Lebhronzi le-A' Design Award Winner in Ipakheji Category

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The Design

About C Cell Vitality Umsebenzi Ophambili: Ipakheji Yamanzi Aziimbiza

Umbhalo Wencwadi: I-C Cell Vitality lulwakhiwo lwepakheji yamanzi aziimbiza abekwe ebhotileni. Umlinganiselo wendalo wesiqingatha somhlaba wemvelaphi uguqulwe waba lulwakhiwo olucwangcisiweyo lwesantathu-ubungakanani lweempawu eziqhusheke phandle nezingundeni emzimbeni webhotile. Umphezulu unokuchukumiseka okuthambileyo okwandisa ukukhuhlana nokuphucula uzinzo lokubamba ngesandla. Ulwakhiwo oluzinzileyo luvumela ukusetyenziswa kwezinto ze-PET ezibhityileyo, nto leyo eyonga iindleko kwaye inciphisa isixa seplastiki. Umbala oluhlaza-ezulu ubhekisela kwichibi lasezintabeni kwindawo yemvelaphi yamanzi. Ibhotile ilinganiselwa kwi-63.3 mm ngobubanzi, 63.3 mm ngokunzulu kunye ne-207 mm ngobude.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

C Cell Vitality Umsebenzi Ophambili: Ipakheji Yamanzi Aziimbiza ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. C Cell Vitality Umsebenzi Ophambili: Ipakheji Yamanzi Aziimbiza iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. C Cell Vitality Umsebenzi Ophambili: Ipakheji Yamanzi Aziimbiza iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The unique attribute is that the packaging fully embodies the nature and original ecology of C cell vitality mineral water. Following the mountain trails in the forest, stepping on the quiet path among the pine forests, as if hearing the nature greet us, this is the base camp of Tianlishi C cell vitality water; located in the national nature reserve of Changbai Mountain, with perfect vegetation and unique style, it is a good encounter between nature and us.
Dimensions & Packaging
Outer packaging: Width63.3mm x Depth63.3mm x Height207mm
Tags
C cell vitality, Mineral water, Super symbol, Rebrand, loop, environmental protection, Tiger Pan
Production Technology
A particularly soft touch increases the friction and improves the stability of the hand-holding. The stability of the structure allows us to use thinner PET materials, saving costs and reducing the use of plastic materials.
Design Challenge
How to attract consumers' attention in such a competitive market? We choose to use the wonderful blue of Changbai Mountain Tianchi, and the overall color is used to express the pure and natural encounter of the product.
Research
There are four seasons in the year and different weather in every ten miles. This is the "Shenxian Mountain" in "Shan Hai Jing", and it is also one of the world's three major golden water sources. The natural texture is summarized into an orderly three-dimensional composition relationship between convex and concave, which is presented on the bottle body. A particularly soft touch increases the friction and improves the stability of the hand-holding.
Inspiration
Inspired by the turbulent fairyland picture scroll of Changbai Mountain, the Tianchi is covered with white snow, and the red leaves are dancing in the mountains. There are four seasons in the year and different weather in every ten miles. This is the "Shenxian Mountain" in "Shan Hai Jing", and it is also one of the world's three major golden water sources. The natural texture is summarized into an orderly three-dimensional composition relationship between convex and concave.
Project Duration
The project lasts 2 month, designed in Shenzhen and produced in Shenzhen, Guangdong.
Operation Flow
We chose discreetly the materials, printing techniques, production crafts, all accessible, to bring the product to market as fast as possible. Therefore, the product will be taking advantage of its youthful and eye-catching look in the market for longer time.
Team Members
Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Image Editing: Kelin Tan
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Image Credits
Image #No 1: Photographer Kelin Tan
Image #No 2: Photographer Kelin Tan
Image #No 3: Photographer Kelin Tan
Image #No 4: Photographer Kelin Tan
Image #No 5: Photographer Kelin Tan

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