Strong Tiger Umsebenzi Oyintloko: Ipakheji Yotywala by Tiger Pan

Strong Tiger Umsebenzi Oyintloko: Ipakheji Yotywala by Tiger Pan is a highly esteemed winner of the very prestigious 2022 Ibhaso Lebhronzi le-A' Design Award in Uyilo lwePakheji Competition Category.

IbhronziIpakheji· 2022

Strong Tiger Umsebenzi Oyintloko: Ipakheji Yotywala

by Tiger Pan

Client: Beijing Shunxin Agriculture Holding Co., Ltd.

Ibhaso Lebhronzi le-A' Design Award Winner in Ipakheji Category

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Colors

The Design

About Strong Tiger Umsebenzi Oyintloko: Ipakheji Yotywala

Umbhalo Wencwadi: I-Strong Tiger yiyilo lepakheji yohlobo olulinganiselweyo lwe-baijiu yamaTshayina. Uyilo luphawula uNyaka weNgwe kwiZodiac yamaTshayina. Intloko yengwe izotywe ngendlela engaqondakaliyo ngokupheleleyo, iphefumlelwe yikhaskethi yesamurayi evela kwixesha lweMfazwe yamaZwe eJapan. Imigca eqolo neqondileyo ibumba umzimba webhotile kwaye ibonisa umlinganiselo oqinileyo nongatyeshelwayo. Ibhotile yenziwe ngeglasi, oku okongeza ukubengezela nokuqiyagalelwa komphezulu, kwaye kwahlule le mveliso kwiibhotile zeceramiki. Umbala oqaqambileyo kunye nokucwangciswa okucacileyo kolwazi kunceda abathengi ukuba bakwazi ukuyibona le mveliso bekude.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Strong Tiger Umsebenzi Oyintloko: Ipakheji Yotywala ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Strong Tiger Umsebenzi Oyintloko: Ipakheji Yotywala iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Strong Tiger Umsebenzi Oyintloko: Ipakheji Yotywala iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox.
Dimensions & Packaging: Width 71.5mm x depth 92.5mm x height 393mm
Tags: Chinese Baijiu, Calligraphy, Bottle, High End, Tiger Pan
Production Technology: The glass material will differentiate the Chinese Baijiu from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The strict control of color printing and number results in a good display of product's quality.
Design Challenge: The tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
Research: The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
Inspiration: Inspired by the Takeda Shingen samurai helmet during the Warring States Period in Japan, the tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design. The sharp straight line of the body conveys a tough carcass and the uncompromising spirit of a tiger; an unyielding attitude held by NiuLanShan.
Project Duration: The project lasts 2 months, designed in Shenzhen and produced in Beijing.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Team Members: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Image Editing: Kelin Tan
Image Editing: Chao Ma
Technical Direction: Zhangkun Xie
Image Credits: Image #No 1: Photographer Kelin Tan
Image #No 2: Photographer Kelin Tan
Image #No 3: Photographer Kelin Tan
Image #No 4: Photographer Kelin Tan
Image #No 5: Photographer Kelin Tan