Voila Cool Stuff Ukupakishwa Kwe-Ayisikrimu ngu-Kamal Rizk - Bold Branding

Uyilo olubizwa ngokuba yi-Voila Cool Stuff Ukupakishwa Kwe-Ayisikrimu olwenziwe ngu-Kamal Rizk - Bold Branding ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2022

Voila Cool Stuff Ukupakishwa Kwe-Ayisikrimu

ngu Kamal Rizk - Bold Branding

Umxhasi: Voila Dessert Shop

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

22,155

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#131926

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Voila Cool Stuff Ukupakishwa Kwe-Ayisikrimu

Olu luhlu lweepakethe ze-9 zoyilo lwencasa ye-ayisikrimu, ezidityaniswe phantsi kwelogo enye yomfuziselo, apho umyili alungisa ngokutsha unikezelo lwe-ayisikrimu. Wenze umxholo omtsha apho aphinda acinge ngeencasa ezahlukeneyo ngendlela yeziqhamo ezifuziselayo kunye neepateni zencindi, i-typography yoqobo, kunye nemibala emitsha efanelekileyo egxininisa izinto zoyilo. Uyilo ngokulula luphinda luyive ingqikelelo yencasa ngophawu lolwimi olusetyenziswa kulo lonke uluhlu kwaye luvusa indlela eyahlukileyo yokuluva.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Voila Cool Stuff Ukupakishwa Kwe-Ayisikrimu ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Voila Cool Stuff Ukupakishwa Kwe-Ayisikrimu iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Voila Cool Stuff Ukupakishwa Kwe-Ayisikrimu iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: This ice cream packaging design uses the illustration language to beautifully translates the flavor in a new unique and fresh design as well as communicate the brand image and the high product’s quality standards.

Each label has a differentiating color combination that is relatable to the flavor, with a bold readable title in the middle, and each label includes 4 main icons, which are the flavor pattern, the tasting tongue, the flavor typo, and the exciting optical illusion icon.
Imilinganiselo nePakishini: Various Tapered Paper Ice Cream Containers
Iithegi: branding, packaging, packaging, illustration, typography, icecream, identity
Ubuchwepheshe Bokuvelisa: Ice cream is meant to be licked, and enjoyed with all the taste buds in the tongue. Each group of flavors has a unique impact to our taste buds, thus we grouped the flavours by their taste effect into 4 main categories

Spade, the loved classics like chocolate
Spark, the spark of the fresh taste like fruity flavors
Electric bolt, the clash of flavors that creates unforgettable experiences like yogurt berry or salted caramel
Flower, represents all the nutty rich flavors that elevates ice cream taste
Umngeni Woyilo: working on this cool project was very exciting for our team in Bold Branding; and to create a design language that works with 9 different flavors - so far and ready for expansion - was a challenge that we enjoyed creating and executing!
Uphando: Our research was qualitative to find out what do the audience expect to see in a new ice cream packaging; and how they like and understand the new visuals; and whether it would affect their buying choice

We surveyed random existing customers from the shop;

It was described as; appealing, nostalgic, iconic, colorful, modern, and cool!

Some results indicated difficulties in interpreting some icons; which led to design modifications so that it would be more clear, easy, and more memorable
Inkuthazo: The main inspiration for this design was the flavors’ shapes along with the joyful nostalgic ice cream experience, converted to soft colors and modern lines, neat patterns, fun elements & typography.

The design come together to embrace the cool flavors with a hint of the nostalgic familiar feelings without having to include a direct icon or photo of the flavor.
Ubude Beprojekthi: The project started May 2021 in Cairo, Egypt and finished in September 2021 in Cairo Egypt
Ukuhamba Komsebenzi: We fashioned a unique initials typo for each flavor.. connecting it with the relatable color palette, the distinctive geometric flavor pattern, and the fun optical illusion elements that expresses the different feelings you get while enjoying ice cream; clients will be able to easily differentiate each flavor on the shelve and quickly grab their favorite bucket!
The packaging is made of plastic lined paperboard which is a more environmental friendly packaging option than 100% plastic containers
Amalungu Eqela: Kamal Rizk - Designer
Sarah El Kasaby - Project Manager