PickyPods Ukupakishwa Kwezongezo ngu-Angela Spindler

Uyilo olubizwa ngokuba yi-PickyPods Ukupakishwa Kwezongezo olwenziwe ngu-Angela Spindler ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2022

PickyPods Ukupakishwa Kwezongezo

ngu Angela Spindler

Umxhasi: Depot Creative

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

29,275

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#132068

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-PickyPods Ukupakishwa Kwezongezo

I-arhente yagunyaziswa ukuba yenze uphawu kunye nokupakishwa koluhlu olulodwa lokuncedisa. I-collagen kunye ne-probiotic supplement sachets zenzelwe ukwenza uhlengahlengiso oluhle kwimizimba ngokweminyaka, isini kunye nezinye izinto ezibalulekileyo. Umbala ngumdlali ophambili wale projekthi. Bekufuneka izive inesibindi kwaye inamandla kwithagethi yayo yokuya kwindawo yokuzivocavoca. Iisimboli zesini zazisetyenziselwa ukukhwaza kwiifomula ezithe ngqo ngokwesini, omnye umahluko kolu phawu.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

PickyPods Ukupakishwa Kwezongezo ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. PickyPods Ukupakishwa Kwezongezo iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. PickyPods Ukupakishwa Kwezongezo yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The supplement area is saturated with options, each one claiming to turn humans into ultra enhanced creatures with extraordinary existences. PickyPods is a bit different. The collagen and probiotic supplement sachets are formulated to make fine adjustments to our bodies according to age, gender and other important factors.

Color is the star player of this project—it needed to feel bold and energetic for its gym-going target.
Imilinganiselo nePakishini: Pouch: 170mm x 120mm x 45mm
Sachet: 80mm x 130mm
Label: 210mm 42mm

Pouch/Sachets Print: 5 colour + Spot UV + Matt Varnish
Labels: 1 Colour + Matt Varnish
Iithegi: Packaging Design, Supplement Packaging Design, Pouch Design, Branding Design,
Ubuchwepheshe Bokuvelisa: Stand up pouches, zip lock closures/Sachets/Labels
Pouch & Sachets Materials: MOPP / VMPET / LLDPP
Labels: Self adhesive semi gloss
Umngeni Woyilo: The challenge was to find a creative way to allow 12 flavour variants be visually communicated, while keeping the print run as generic as possible. The solution was to print only 2 generic pouches that could be varied with flavour stickers. This made for a viable economic solution for the start up business.
Uphando: The supplement category is very saturated and competitive, so the design aims to disrupt with its bold icon design focus. The gender symbols are universally understood, providing instant recognition and differentiation.

The outer packs are generic and the flavour variants are manually stickered, to assist with this low volume startup business model.
Inkuthazo: The logo is inspired by a fine tune wing nut as this brand is all about tailoring the needs of both women and men.
Key to the brand communication are the large sex symbols which shout out to the gender-specific formulas, and flavor labels appeal to personal preference.
Ubude Beprojekthi: Project duration 4 months, Sydney 2020
Ukuhamba Komsebenzi: Resealable pouch
Amalungu Eqela: Angela Spindler: Creative Director/Designer