Tsingtao Beer Primary Function: Ipakethe Yebhokisi Yesipho Sebhiya ngu-Tsingtao Brewery Culture Media Co., Ltd.

Uyilo olubizwa ngokuba yi-Tsingtao Beer Primary Function: Ipakethe Yebhokisi Yesipho Sebhiya olwenziwe ngu-Tsingtao Brewery Culture Media Co., Ltd. ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2022

Tsingtao Beer Primary Function: Ipakethe Yebhokisi Yesipho Sebhiya

ngu Tsingtao Brewery Culture Media Co., Ltd.

Umxhasi: Tsingtao Brewery Culture Media Co.,Ltd.

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

27,650

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#132955

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Tsingtao Beer Primary Function: Ipakethe Yebhokisi Yesipho Sebhiya

ITsingtao Beer yipakethe yebhokisi yesipho eyenzelwe umnyhadala weminyaka eli-120 ale brand. Uyilo lubamba iibhiya ezintathu ezikuhlobo lwePilsner lwexesha elidala kwaye lusekwe kuyilo lwezakhiwo olubalulekileyo lwaseQingdao. Umzobo udibanisa iindawo ezaziwayo zalapha nenkcubeko yale brand, ubonisa unxibelelwano phakathi kwe-brand nenkcubeko yalo mmandla. Ibhokisi yangaphandle ityhileka macala omabini, intshukumo ephefumlelwe kukudubula kwe-hops, esinye sezithako zebhiya. Iibhiya ziyaboniswa xa ibhokisi yesipho ivulwa. Kusetyenziswa iphepha elikhethekileyo, kwaye ukuveliswa kuquka ushicilelo lwe-UV, ukuxwilwa kobushushu kunye ne-embossing.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Tsingtao Beer Primary Function: Ipakethe Yebhokisi Yesipho Sebhiya ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Tsingtao Beer Primary Function: Ipakethe Yebhokisi Yesipho Sebhiya iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Tsingtao Beer Primary Function: Ipakethe Yebhokisi Yesipho Sebhiya yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures.
Imilinganiselo nePakishini: Width 276mm x Depth 90mm x Height 286mm
Iithegi: Tsingtao Beer, Gift Box, 120th anniversary, Pilsner Beer, Regional Cultures
Ubuchwepheshe Bokuvelisa: Paper used to meet the requirements of environmental protection of specialty paper, production process: UV printing, hot stamping, embossing.
Umngeni Woyilo: The challenge of designing this product lies in finding a universally accepted cultural icon in Qingdao, which is also closely related to Tsingtao Beer. Target audience and consumption mode are the second challenge the packaging design has encountered. For that matter, the product has selected iconic symbols and colors of illustration during the process of brewing, thus showcasing the theme of anniversary.
Uphando: It is true that every city has its own exclusive pace and culture. There are no counterparts in China like Qingdao who, apart from regarding beer as both a food and a cultural icon, has merged beer into the lifestyle. The inclusive humanism of Qingdao is poured in every can of beer, which, along with the fragrance of beer, is spread to China and beyond.
Inkuthazo: The illustration, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is designed based on historical documents and local traditional architectures, which is now a postcard for inviting users to Qingdao as an ideal destination.
Ubude Beprojekthi: This project was started in January 2021 in Qingdao, and was finished in April 2022.
Ukuhamba Komsebenzi: The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.
Amalungu Eqela: Art Direction: Junhai Zhu
Art direction: Chuyue Wu
Graphic Design: Xiaolong Yang
Graphic Design: Chengcheng Liu