Idun Red Heart Ijusi Ye-Apile by Evan Chen is a highly esteemed winner of the very prestigious 2022 Ibhaso Lesilivere le-A' Design Award in Uyilo lwePakheji Competition Category.
IsilivereIpakheji· 2022
Idun Red Heart Ijusi Ye-Apile
by Evan Chen
Client: Lascaux Design Institute Inc.
Ibhaso Lesilivere le-A' Design Award Winner in Ipakheji Category
Verified Award Winner
Verify Award Status for #133212The Design
About Idun Red Heart Ijusi Ye-Apile
Uthixokazi wolutsha olawula iapile legolide: Idun. Umfanekiso oyintloko uhlawulela umzobi uJohn Bauer, ukukhupha i-Idun kunye nokuyilungisa kwakhona ukuze kufakwe indawo enhle yokukhula kwe-apula. Ama-apile asesandleni sikathixokazi agqobhozekile kwileyibhile yebhotile ukubonisa ijusi ye-apile ebomvu ngaphantsi kweleyibhile, ebonisa iimpawu zendalo zama-apile. Ama-apile amathathu anyangwa ngenkqubo yesitampu segolide ukuhambisa ama-apile amathathu egolide avela kuThixokazi woLutsha ukuze acudise kwijusi.
The Recognition
About the Ibhaso Lesilivere le-A' Design Award
Idun Red Heart Ijusi Ye-Apile ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Idun Red Heart Ijusi Ye-Apile iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Idun Red Heart Ijusi Ye-Apile yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The skin of the apple is red as they all know, the inner flesh is also red, which is rare. This red heart apple juice is made from apples with red flesh (the tree originates from Switzerland), which is why its juice is also red in colour, and this juice has no additives and is rich in anthocyanins and nutrients.
- Dimensions & Packaging
- The size of the label is 68mm*108mm, a very small space, and they use very fine drawing and craftsmanship.
- Tags
- logo，packaging，illustrations，graphics
- Production Technology
- The apples in the goddess's hand are hollowed out on the bottle label to reveal the red apple juice beneath the label, expressing the natural properties of the apples.
Three of the apples are treated with a gold stamping process to convey the three golden apples they get from the Goddess of Youth to squeeze into juice. - Design Challenge
- Copperplate illustration is complex for Chinese illustrators, who need to deal with the relationship between the figure and the environment.At the same time, the stamping and hollowing process took a lot of time to complete during the proofing and product making process.
- Research
- The three "gods" associated with Apple: Adam and Eve, Newton and Steve Jobs. They have also discovered a fourth, the goddess of youth who rules the golden apple: Idun. The main image pays homage to the illustrations of artist John Bauer, extracting Idun and redesigning it to incorporate the beautiful apple-growing environment.
- Inspiration
- It is also worth noting that the apple in the goddess's hand is hollowed out on the bottle label, leaving out the red apple juice beneath the label and expressing the natural properties of the apple. There are also three apples treated with a gold stamping process to express the fact that they got three golden apples from the Goddess of Youth to squeeze into juice, expressing the fact that the product is rich in anthocyanins that are beneficial to people.
- Project Duration
- This project was completed in Suzhou in November 2021.
- Operation Flow
- Maximise the original colour of the juice. Consumers can drink 100% NFC apple juice.
- Team Members
- EvanChen
ZimingGuo
FanZhang
YifanTao
TianDong
SibuWang
ChengbinWang
MinFang
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