Shengming Shijia Primary Function: Ibhokisi Yesipho Yeti by Hangzhou Xianlin Tea Co., Ltd.

Shengming Shijia Primary Function: Ibhokisi Yesipho Yeti by Hangzhou Xianlin Tea Co., Ltd. is a highly esteemed winner of the very prestigious 2022 Ibhaso Lesilivere le-A' Design Award in Uyilo lwePakheji Competition Category.

IsilivereIpakheji· 2022

Shengming Shijia Primary Function: Ibhokisi Yesipho Yeti

by Hangzhou Xianlin Tea Co., Ltd.

Client: Hangzhou Xianlin Tea Co., Ltd.

Ibhaso Lesilivere le-A' Design Award Winner in Ipakheji Category

24,313

Verified Award Winner

Verify Award Status for #133573

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shengming Shijia Primary Function: Ibhokisi Yesipho Yeti

Shengming Shijia yibhokisi yesipho yeti ebonisa imibono yendawo enxulumene nenkcubeko yeti. Ibhokisi yangaphandle iphinda ivelise umbono owaziwa ngokuba yiThree Pools Mirroring the Moon, eyenziwe ngephepha ngeenkqubo zoshicilelo nokushicilela. Umbala oyintloko yibhlu emnyama enjengeyinki, ekhumbuza ubusuku. Iziqingatha ezibini ezingenanto ezikwibhokisi yangaphandle ziyadibana zenze inyanga epheleleyo phambi kokuba iphakheji ivulwe. Ibhokisi yangaphandle ikhutshwa kumacala amabini, ityhila iziyilo zenyanga ejikelezayo ezilungiswe kakuhle kwibhokisi yangaphakathi. Uyilo ludibanisa umbono odumileyo wendawo nesimo esizolileyo sokungcamla iti.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Shengming Shijia Primary Function: Ibhokisi Yesipho Yeti ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Shengming Shijia Primary Function: Ibhokisi Yesipho Yeti iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Shengming Shijia Primary Function: Ibhokisi Yesipho Yeti yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity&permanency and the memory of tea-tasting.
Production Technology: It adopts paper materials and printing&stamping techniques to reproduce the sight on the outer box. The main color, ink blue exactly echoes the night. The round film prints on the inner box evoke associations with the full moon for users.
Design Challenge: How to combine the visual elements and the operation, reproduce the local sight, associate it with our product and appeal to young consumers are what the difficulties of design lie at.
Research: A cultural document Records of the West Lake complied in the Qing dynasty depicted Three Pools Mirroring the Moon in such words: When the Mid-Autumn Festival approaches, the moonlight passes through three stone pagodas and casts itself on the West Lake. The candle light in the pagodas, the moonlight and the glistening lake reflect each other bewildering visitors by their real face. Therefore, it was entitled the supreme fairyland in the West Lake.
Inspiration: In order to emphasize the local features of the product, it selects one of the most prominent local sights Three Pools Mirroring the Moon as the main design pattern. Besides, in order to reproduce the atmosphere of serenity, our designer consulted abundant historical documents and relevant photographs at the very beginning.
Project Duration: In August, 2020, the project was completed in Hangzhou City, Zhejiang Province, China and went on sale at the online platform of the brand.
Operation Flow: There are two hollowed halves on the outer box merging together to naturally form the full moon before unwrapping the packaging. Users can draw the outer box from two sides leaving the scene that instead of the previous hollowed halves of the moon, the neatly-arrayed full moons on the inner box gradually appear into sight.

Read the Press Release