Satine Jersey Umsebenzi Oyintloko: Ipakheji yeBhotile yoBisi ngu-Blackandgold Shanghai

Uyilo olubizwa ngokuba yi-Satine Jersey Umsebenzi Oyintloko: Ipakheji yeBhotile yoBisi olwenziwe ngu-Blackandgold Shanghai ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2022

Satine Jersey Umsebenzi Oyintloko: Ipakheji yeBhotile yoBisi

ngu Blackandgold Shanghai

Umxhasi: Yili Group

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

13,862

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#134131

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Satine Jersey Umsebenzi Oyintloko: Ipakheji yeBhotile yoBisi

Isicatshulwa Sencwadi: I-Satine Jersey yipakheji eyenzelwe imveliso yobisi eyodidi oluphezulu i-Jersey. Uyilo lusebenzisa isimbo se-Art Deco ukubonisa ubuxhakaxhaka nokubonakalisa imvelaphi yobisi. Umva ugqunywe ngombala oluhlaza we-Satine kwaye uphawu lwenkampani lenziwe ngombala wegolide. Imizobo yemigca yegolide ibonisa ummandla waseBritane kunye nefama yobisi yaseJersey, ejikelezwe yiLondon Eye. Igama lemveliso libekwe ngaphakathi kwemifanekiso ye-European sealing wax ukubonisa isiko lamaBritane. Ipakheji engaphakathi yenziwe ngefoyile ye-aluminium, ngelixa ibhokisi engaphandle yenziwe ngephepha elimhlophe elikhazimlayo.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Satine Jersey Umsebenzi Oyintloko: Ipakheji yeBhotile yoBisi ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Satine Jersey Umsebenzi Oyintloko: Ipakheji yeBhotile yoBisi iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Satine Jersey Umsebenzi Oyintloko: Ipakheji yeBhotile yoBisi iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Satine launches its first ever Jersey milk to enhance its image as leading premium milk brand in China. Satine imports Jersey cattle from Jersey and brings them up in Inner Mongolia in order to produce the most premium milk on the market. To highlight its origin and premium feature, the packaging conveys the British style and Jersey dairy farm in an artistic way to justify its premium price.
Imilinganiselo nePakishini: Inner pack: Width 346mm x Depth 104mm x Height 121mm
Box: Width 45mm x Depth 45mm x Height 218mm
Iithegi: Packaging, milk, premium, China, Jersey
Ubuchwepheshe Bokuvelisa: Inner pack: Aluminium foil without white ink
Box: Iridescent silver paper
Umngeni Woyilo: Jersey cattle is the USP of the product, and it is essential to convey this message. Chinese consumers barely know about the landscape of Jersey, but it is possible to educate them that Jersey is British Crown Dependency. So we decide to put British elements on packaging to create the British feel and suggest the origin.
Uphando: In terms of pure milk category, most of the brands are using the traditional elements such as cow, farm and milk splash in a common method. However, Satine Jersey Milk is a high-end pure milk and its origin is Jersey, so how to help consumers to realize its premiumness and unique selling point compared with other milk? Within the category, cow and farm are often treated realistically. Therefore, we use artistic way to create the differentiation, and we find out the exquisite art style art deco is the best match.
Inkuthazo: The packaging is inspired by Art Deco which represents luxury and glamour. It matches Jersey milk's luxurious image. The background color is covered in Satine Green. Its logo is treated in gold. The illustration demonstrates British landscape and Jersey dairy farm in golden line to communicate its origin in a premium way. The product name is framed in sealing wax to reflect its British tradition. Its nutrition value is presented as well.
Ubude Beprojekthi: The project started in February, 2020 and the product is launched in April, 2020.
Ukuhamba Komsebenzi: The box is framed by The London Eye in Art Deco style. Within the frame, it mixes the tourist attraction of the Great Britain. and the environment of Jersey dairy farm. The illustration is covered by a tradition European sealing wax that seals the British style into the product.
Amalungu Eqela: Creative Director: Yang LI
Designer: Xuying ZHANG
Designer: Yu KANG
Illustrator: Nicolas DAMIENS
3D rendering: Jianhui CHEN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
Amagunya Emifanekiso: All photos credits to blackandgold Shanghai, 2022.