Small Satine Umsebenzi ophambili: Ipakheji Yobisi Lwabantwana ngu-Blackandgold Shanghai

Uyilo olubizwa ngokuba yi-Small Satine Umsebenzi ophambili: Ipakheji Yobisi Lwabantwana olwenziwe ngu-Blackandgold Shanghai ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2022

Small Satine Umsebenzi ophambili: Ipakheji Yobisi Lwabantwana

ngu Blackandgold Shanghai

Umxhasi: Yili Group

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

11,714

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#134149

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Small Satine Umsebenzi ophambili: Ipakheji Yobisi Lwabantwana

Isicatshulwa Sencwadi: Small Satine yipakheji yomveliso wobisi lwendalo olwenzelwe abantwana. Uyilo lwandisa uphawu lobisi lwaseSatine kwaye lugcina ilogo yalo kunye nemibala yalo emhlophe neluhlaza. Umlinganiswa obizwa ngokuba nguSmall Satine ubonakala kwiphaneli engaphambili, ephumla engceni ecaleni kwethole. Iphaneli engemva ibonisa umboniso obanzi wefama yobisi, ozotywe ngesitayile esilula nesicacileyo. Igama lomveliso libhalwe ngefonti efanelekele abantwana, kwaye ulwazi lwesondlo lwenziwe lwacaca ngokungqongqo kubazali. Ipakheji engaphakathi yikhathoni yephepha.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Small Satine Umsebenzi ophambili: Ipakheji Yobisi Lwabantwana ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Small Satine Umsebenzi ophambili: Ipakheji Yobisi Lwabantwana iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Small Satine Umsebenzi ophambili: Ipakheji Yobisi Lwabantwana iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: For new middle-class in China, they focus more on their kids' health compared with their previous generation. Satine advocates natural and organic life. Now, Satine enters the kid milk market with its newly-launched organic kid milk named after Small Satine. Small Satine has its own IP to draw kids' attention. The illustration of his exploration in dairy farm is the theme of design. it also demonstrates the harmony with nature.
Imilinganiselo nePakishini: Inner pack: Width 43mm x Depth 41mm x Height 102mm
Box: Width 265mm x Depth 22mm x Height 135mm
Iithegi: Packaging, milk, kid, China, organic
Ubuchwepheshe Bokuvelisa: Inner pack: Tetra Pack
Box: paper
Umngeni Woyilo: Satine is a premium organic milk brand. The main challenge is how to add childish delight to a premium product. By doing so, the overall look and feel of Satine is maintained. Based on the combination of white and green, an illustration was created. The product name organic milk has switched to a childish font. On back panel, the introduction of dairy farm is also treated in a cute way.
Uphando: Satine is a premium milk brand. It talks about nature and organic. When it comes to kid milk, the design language should be appropriate to kid. After looking at kid food and drink, we find out IP characters are often used. Thus the illustration is created to tell a story that Small Satine is exploring the dairy farm. It symbolizes the harmony with nature as well as good farm environment.
Inkuthazo: IP character can attract kids' attention and enhance childish delight. Instead of using IP collaboration, we created an IP for it. He is a pupil from Third Grade Class 6 implying 3.6g/100ml protein. To express the natural environment, IP character is hanging out with the calf on the grass. The back panel shows the panorama of dairy farm to communicate good milk from good farm. Its nutrition claims are highlighted for parents' trust.
Ubude Beprojekthi: The project started in Feb, 2021 and the product is launched in June, 2021.
Ukuhamba Komsebenzi: Satine is a well-known brand in China. Its white and green combination is quite iconic. When the brand extends to kid milk, its logo and color tone need to be retained. The sub-brand name Small Satine is below Satine logo. The main visual is Small Satine hangs out with calf and they are lying on the grass leisurely. It communicates the environment and the harmony with nature.
Iipathenti: All photos credits to blackandgold Shanghai, 2022.
Amalungu Eqela: Creative Director: Yang LI
Designer: Xuying ZHANG
Illustrator: Yinlu YU
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG