Plant Selected Umsebenzi Ophambili Wesiqulathi ngu-Blackandgold Shanghai

Uyilo olubizwa ngokuba yi-Plant Selected Umsebenzi Ophambili Wesiqulathi olwenziwe ngu-Blackandgold Shanghai ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2022

Plant Selected Umsebenzi Ophambili Wesiqulathi

ngu Blackandgold Shanghai

Umxhasi: Yili Group

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

12,631

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#134253

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Plant Selected Umsebenzi Ophambili Wesiqulathi

Isicatshulwa Sencwadi: Plant Selected sisiqulathi esiyilelwe uluhlu lweziselo ezisekelwe ezityalweni. Isiqulathi yibhotile yePET egqunywe ngefilimu engacwebezeli, elinganiselwa kububanzi obuyi-60 mm, ubunzulu obuyi-60 mm kunye nobude obuyi-177 mm. Umbala oluhlaza ngokwengca usetyenziselwa isiselo se-soya ngoxa umbala oluhlaza okwesibhakabhaka usetyenziselwa isiselo se-oat. Igama lemveliso libhalwe ngoonobumba abakhulu benkqubo yesiNgesi esifana ne-graffiti, kwaye iimbewu ze-soya ezinombala wegolide kunye ne-oats zidityaniswe kunye noonobumba. Umva ogcwele umbala wenza ibhloko yombala eqinileyo kwishelufu. Iinzuzo zemveliso zibekwe ezantsi ukuze zazise abathengi.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Plant Selected Umsebenzi Ophambili Wesiqulathi ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Plant Selected Umsebenzi Ophambili Wesiqulathi iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Plant Selected Umsebenzi Ophambili Wesiqulathi iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Plant-based milk alternative is a trendy category in China. Used to be a soy milk expert, Plant Selected decides to fulfill its portfolio by add more plant based products. To follow the global vegan trend, Plant Selected should have a new look to differentiate from local plant milk brands offering single plant-based products. Therefore, an English visual hammer is created to enhance its international feel.
Imilinganiselo nePakishini: Width 60 mm x Depth 60 mm x Height 177 mm
Iithegi: Packaging, plant-based Beverage, plant milk, China
Ubuchwepheshe Bokuvelisa: PET bottle covered with Matte film
Umngeni Woyilo: We need to find a way to differentiate Plant Selected from traditional plant-based brands. To overcome this challenge, we bring the international and vital feel to products. We create a visual hammer for the product by combining product name and grins. The large English word can stand out among other plant-based drinks on shelf. Its fully colored background can also attribute to the shelf impact.
Uphando: To occupy the new category, we take a look at the international market where plant milk category is quite mature. We find out many international plant milk brands start communicating a trendy lifestyle instead of flavor on packaging. Thus we uses graffiti-style font to add casual touch to product. A large product name in English leverages the premium and exotic feel. The fully colored background creates a powerful color block on shelf and the gold soya and oat become a catchy point on packaging which can draw consumers' attention.
Inkuthazo: The overall design should always be on trend. To stand out on shelf, packaging should have impactful color. Therefore we take green and blue for each product, which are also relevant to soya and oat respectively. As a global trendy category, it is better to add international feel to products. Thus, we create a visual hammer by using graffiti-style English font. The gold soya and oat within the product name reinforce the vitality of vegan nutrition. The product benefits are integrated and presented at the bottom to ensure consumers its quality.
Ubude Beprojekthi: The project started in September, 2020 and the product is launched in March, 2021
Ukuhamba Komsebenzi: Plant drink is popular in China, but most of the brands only provide single plant-based product such as soya only or almond only. To jump out of the category, Plant Selected starts to offer plant-based products covering more plant bases. To express the exotic feeling, we treat product name into graffiti-style font and integrate soya and oat into it. Besides, the strokes around leverage the vitality. A fully colored background creates impactful color block on shelf. Eac product's RTBs are clearly presented at the bottom to ensure consumers the product is good.
Iipathenti: All photos and video credits to blackandgold Shanghai, 2022.
Amalungu Eqela: Creative Director: Yang LI
Designer: Feiteng WAN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN