Uyilo olubizwa ngokuba yi-Zhu Xixi Ibhokisi Yesipho olwenziwe ngu-Jin Zhang ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2022

Zhu Xixi Ibhokisi Yesipho

ngu Jin Zhang

Umxhasi: Wuhan Sanbu Brand Design

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

13,056

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#134487

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Zhu Xixi Ibhokisi Yesipho

Uwama-2022 ngunyaka wengwe kwikhalenda yenyanga yaseTshayina. Eyona ndlela ithe ngqo kukusebenzisa imizobo yengwe. Umyili usebenzisa indlela efanayo yokubiza ingwe kunye nentsikelelo kwisiTshayina, kwaye usebenzisa amahlosi amahlanu ukuchaza u-wu fu lin amadoda (isaci samaTshayina, esisetyenziswa ngokuqhelekileyo kwiMinyaka emitsha). sebenzisa izaci kunye nemizobo ukwenza iintsikelelo eziphindwe kabini zoNyaka oMtsha. Imibala e-orenji engqindilili kunye nemibala eluhlaza eyahlukileyo yenza ukuba yonke ipakethe ibe nesitayile ngakumbi. Ibhokisi inokusetyenziswa njengomzobo wokuhombisa, kwaye kwangaxeshanye, kukho umfanekiso wehlosi onemibala ukuze abantu banxibelelane.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Zhu Xixi Ibhokisi Yesipho ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Zhu Xixi Ibhokisi Yesipho iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Zhu Xixi Ibhokisi Yesipho iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: 2022 is the Year of the Tiger in the Chinese lunar calendar. Most of the New Year's gifts are showing Chinese traditions, but the brand wants a high-end dim sum gift box that combines traditional Chinese culture and is young and fashionable. The designer used the similar pronunciation of "tiger" and "blessing" in Chinese to express "wu hu lin men" (Chinese idiom, New Year's blessing) with five tigers; boldly used orange and green to contrast colors to make the whole package more fashionable.
Imilinganiselo nePakishini: 520*280*50mm。At the same time, there is a line drawing tiger picture in the box. People can color the tiger with their family members and friends to enhance the interaction between the characters and achieve the effect of emotional interaction. The painted picture can be permanently retained as a hanging painting.
Iithegi: zhuxixi、gift box for dim sum、gift box for the Year of the Tiger
Ubuchwepheshe Bokuvelisa: Both the gift box and the inner box are printed on ordinary cardboard, and the three-dimensional embossing effect is made to highlight the realistic tiger graphic. It is worth mentioning that the designer deliberately designed the box to be a thin growing strip, and embedded the lid into the bottom box. Inside, just like a framed painting, the box can be used as a decorative painting, and the packaging has the opportunity for secondary use to reduce waste.
Umngeni Woyilo: The biggest challenge of this packaging is: not only let the older people feel the traditional atmosphere, but also let the young people feel fashionable, how to integrate traditional Chinese culture and fashion is the most important problem to be solved.
Uphando: After confirming the idea of using five tigers to express New Year's greetings, the designer consulted a lot of materials and found five tigers representing five different meanings from different regions of China, such as representing peace, good luck, guardianship, and happiness. , fortune. And re-drawing and coloring, not only retains the traditional form, but also fashion.
Inkuthazo: The most direct way to create a gift box for the Year of the Tiger is to use tiger graphics. The designer used five tigers to express "wu hu lin men" (Chinese idiom, often used for New Year wishes), using the similar pronunciation of "tiger" and "blessing" in Chinese. Idioms and graphics form a double New Year's greeting. At the same time, there is a tiger picture in the box that people can color together to enhance the emotional interaction between people.
Ubude Beprojekthi: The project is designed in November 2021 and will be sold in Wuhan, China in December 2021
Ukuhamba Komsebenzi: In the Chinese Year of the Tiger, the idiom "five blessings come to the door" composed of tiger patterns and five tigers gives the most direct double New Year's blessing. At the same time, the tiger paintings prepared for people in the box can be used for coloring, which can create emotional interaction between people and make the New Year atmosphere more intense.
Amalungu Eqela: Designer ：Jin Zhang