Freeze Dried Ukupakishwa Kwekofu by Shanghai Yuanshang Culture Communication Co., Ltd.

Freeze Dried Ukupakishwa Kwekofu by Shanghai Yuanshang Culture Communication Co., Ltd. is a highly esteemed winner of the very prestigious 2022 Ibhaso Legolide le-A' Design Award in Uyilo lwePakheji Competition Category.

IgolideIpakheji· 2022

Freeze Dried Ukupakishwa Kwekofu

by Shanghai Yuanshang Culture Communication Co., Ltd.

Client: Huzhou Jinnuokang Health Technology Co., Ltd.

Ibhaso Legolide le-A' Design Award Winner in Ipakheji Category

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Verified Award Winner

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Colors

The Design

About Freeze Dried Ukupakishwa Kwekofu

I-Freeze Dried luyilo lokupakishwa kwekofu olwenzelwe imarike yabathengi abaselula. Le ndlela yokupakisha idibanisa inkangeleko yanamhlanje nezinto zenkcubeko yesiTshayina yemveli. Umbono wokubonwayo usekelwe kwizinto ezintlanu ezizezi: igolide, umthi, amanzi, umlilo nomhlaba, kwaye usebenzisa imibala yemveli yaseTshayina. Itoti enkulu iqulethe iitoti ezincinane ezininzi, ngoko ke le seti kulula ukuyigcina nokuyiphatha. Itoti nganye encinane iyavaleka kwakhona, nto leyo encedisa ekulawuleni umlinganiselo wekofu esetyenziswayo. Ileyibhile yangaphandle ishicilelwe kwiphepha elalekiweyo (coated paper), kwaye iitoti ezincinane zenziwe nge-polypropylene.

The Recognition

About the Ibhaso Legolide le-A' Design Award

Freeze Dried Ukupakishwa Kwekofu ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Freeze Dried Ukupakishwa Kwekofu iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Freeze Dried Ukupakishwa Kwekofu idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yuanshang Coffee is a new domestic coffee brand created for young consumers with the key features of "ingenuity", "Quality" and "fashion". To echo the brand theme, the packaging is mainly designed based on young and fashion image, incorporating a lot of popular elements of Chinese traditional culture. So its overall look and texture is unique and fashionable.
Dimensions & Packaging: Diameter 95mm
Height 130mm
Tags: Ingenious, Quality, Fashion
Production Technology: [Outer Packaging]
Printed outer label 128g coated paper 4+2 printing+film overlaying +uv
Paper volume, middle layer Kraft paper, inner wall black cardboard
Top 100 screen pvc plastics
[Small Can Packaging]
Technique: injection molding process and printing
Material: polypropylene (PP)
Design Challenge: The biggest challenge of the design was the mastery of the craft in the production process. For the outer packaging, it’s hard to keep the integrity of the top plastic sheet fixing and screen printing. While the difficulty for inner small cans lies in the weight control within 0.3g per bottle, and the temperature and pressure is the solution to the shrinkage of pp material after cooling.
Research: The design team of the work has visited various coffee shops and places where young people gather to study customer preference. The design finds common ground in the interaction between Chinese fashion and western-style coffee, sets up the fashion standard of Chinese brands and shapes the image of domestic Chinese good coffee from taste to image. The packaging caters to the taste and preferences of the young generation.
Inspiration: The packaging is inspired by the concept of "five elements" in Chinese traditional culture, namely "gold, wood, water, fire and earth". It is integrated with Chinese traditional colors. Along with cans of different sizes, the packaging is delicate and eye-catching.
Project Duration: The project started in Shanghai in November 2020 and ended in May 2021.
Operation Flow: The most outstanding advantage of this packaging design is its visual recognition and convenience in carrying and storage. The unique packaging of large and small cans with the traditional colors can easily catch attention, whether it is placed on supermarket shelves or coffee trucks. The secondary sealing of small package is impressive, which is easy to carry and control the dosage. Large cans are for convenient for storage and can also adapt to common home styles.