The Pompadour IPakethi yeVumba ngu-Ivie China

Uyilo olubizwa ngokuba yi-The Pompadour IPakethi yeVumba olwenziwe ngu-Ivie China ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Legolide le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IgolideIpakheji· 2022

The Pompadour IPakethi yeVumba

ngu Ivie China

Umxhasi: Ivie

Umwini we-Ibhaso Legolide le-A' Design Award Kudidi Lwe-Ipakheji

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#135740

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-The Pompadour IPakethi yeVumba

IPompadour luyilo lwepakethi yevumba oluphefumlelwe yindawo yakudala yokucheba iinwele yesiNgesi. Ibhokisi yangaphandle isebenzisa ipateni yamabala-bala athatyathwe kwimigangatho yeevenkile zokucheba iinwele, kwaye ibhokisi yesikhumba ivuleka ngendlela ekhumbuza ukuhlala esitulweni sokucheba iinwele. Ibhotile ngumqolomba weglasi ecacileyo onemisele ethe nkqo, kwaye isihelikisi esibomvu, esimhlophe nesiluhlaza sijikeleza xa ibhotile ivulwa ngokujija. Iphepha elishicilelweyo ngefonti yeserif linikeza ulwazi lwemveliso ngesimbo sephephandaba lakudala. Ibhotile iphethe ikhapsuli enokuzaliswa kwakhona, kwaye ipakethi yangaphandle yenziwe ngezinto ezinokusetyenziswa kwakhona.

Ukuqatshelwa

Malunga ne-Ibhaso Legolide le-A' Design Award

The Pompadour IPakethi yeVumba ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. The Pompadour IPakethi yeVumba iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. The Pompadour IPakethi yeVumba idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The Box – Have a seat on the barber chair.
Inspired by barbershop checkered floor opening leather box feels like seating on barber chair.

The Bottle – The memory of walking into the barber shop.
Inspired by the classic barber pole the Pompadour comes in a clear glass cylinder featuring vertical grooves and true to an actual barber pole the red and white and blue helix rotates as the bottle is unscrewed open.

The Sheet – Share today topic.
Designed as old style newspaper containing product information and profile. A serif font makes it feel authentic to an actual newspaper.
Imilinganiselo nePakishini: Outter Box : Width 120mm x Depth 90mm x Height 250mm
Bottle : Width 55mm x Height 185mm
Sheet : Width 75mm x Height 120mm
Iithegi: Ivie, Perfume, Cologne, Packaging Design, Design, Sustainable
Ubuchwepheshe Bokuvelisa: Sustainability is at the core of packaging design the glass cylinder bottle comes with a refillable capsule that can easily be removed and replaced and the outer packaging is made of recyclable materials.
Umngeni Woyilo: The brand owner wanted to launch a fragrance brand that will capture a niche market of professional white collars who only want to have the best for themselves.

Hence, we created a luxurious high end product with a discerning product name (Pompadour) that not only befits these connoisseurs but a product packaging (bottle and outerbox) that delivers a unique brand experience to our consumers.
Uphando: The product is luxurious and sophisticated with a premium pricing. Hence the core target consumers are the sophisticated male white collars aged 35 and above, and currently based in Tier 1 cities in China. They continuously seek experiences that will help project them as being sophisticated and in the know.

From our research on this segment we found that this group of gentlemen like going to the barbershop to have their hair fixed.

Since the launch of The Pompadour into the market. The brand had received high publicity and attention from social KOLs and category product reviewers.

Multiple high end barbershops have also knocked on the brand owners door to seek collaboration with offers to display and feature the product within their retail store.
Inkuthazo: From the late 18th to mid 19th century the barbershop was not just a place for gentlemen to procure a haircut or a shave. It was a space where fraternities were formed. The Pompadour was envisioned to capture that unique experience of going to a classic English barbershop.

The Pompadour is the gentlemans pocket companion. It is a fragrance that reminds him of a time when men were afforded a luxurious den of sorts.
Ubude Beprojekthi: The project started in September 2020 in Shanghai, China and Finished in October 2021.
Ukuhamba Komsebenzi: Brand Owner: Provided a clear brief to the Agency with specific objectives and target audience that enabled a smooth collaborative process for the team to work efficiently within limited budget. Decision maker and budget controller to ensure that the packaging design met their objectives and aesthetic will appeal to the target audience.

Strategist: Conducted thorough research to understand the market and category to identify key insights that will inspire our designers and copywriter.

Designers and Copywriter: Provided product naming and unique design solutions that fully delivers against brand owner’s brief.

Engineering Team: led decisions on structure and materials. Was able to source for premium quality material that lived up to the product’s high end proposition and our designers vision despite limited budget.

Printer: Achieving these saturated colors and color accuracy on paperboard required extra cooperation between designers and printer.
Iipathenti: N/A
Amalungu Eqela: Managing Director : Malcolm Zhu
Group Creative Director : Ryan Kam
Strategy Director : Angela Tao
Creative Director : Cao Jun
Head Of Copy : Benjamin Woo
Designer : Ivie's Design Team
Account Director : Hugh Shen
Business Director : Darren Wong
Studio Director : Lily Wu
Amagunya Emifanekiso: All photo credits to Ivie China