Uyilo olubizwa ngokuba yi-Free Uphawu Lwenkampani olwenziwe ngu-Fengnan Lin ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IntsimbiIgrafiki· 2022

Free Uphawu Lwenkampani

ngu Fengnan Lin

Umxhasi: Free

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Igrafiki

11,258

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#135862

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Free Uphawu Lwenkampani

I-Free luphawu lwenkampani olwenzelwe uphawu lwesitofu sangaphakathi. Uhlobo lonobumba luhlaziyiwe ngonobumba F ophakanyisiweyo kancinci, obonisa isimo sengqondo esiselula nesinethemba. Iimilo ezimbini zonobumba e zizotywe njengomtya omnye oqhubekayo wobreshi kwaye zidibaniswe kunye. Esi sibini sidibeneyo sikhutshwe kuphawu kwaye sisetyenziswa njengomfanekiso oncedisayo, usetyenziswa kwiikhadi zoshishino, iibheji, izikhwama zamaxwebhu, iibhokisi zokukhawuleza kunye neekhwapha zecanvas. Umgca oshukumayo ubonisa inkululeko nokuzibonakalisa. Inkqubo yeenkcukacha zokubona igcina uphawu lunye kwaye lunokwandiswa kuzo zombini iindlela zoxhaswano, ehlanganisiweyo nengahlanganisiwe.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Free Uphawu Lwenkampani ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Free Uphawu Lwenkampani iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Free Uphawu Lwenkampani iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The letter "F" rises slightly, reflecting a young and optimistic attitude. The continuous brush design of the two "e" letters are cleverly linked together which has also become the super symbol of Free, and used to create specifications such as the Icon system, that makes the brand more unified and more extensible, and also makes Free's brand vision stand out from the competition.
Imilinganiselo nePakishini: Business card 54mmx90mm
Badge 54mmx85mm
Document bag 280mmx180mm
Canvas bag 580mmx390mm
Iithegi: Brand visual upgrade, Sanitary napkins, GEN Z,
Ubuchwepheshe Bokuvelisa: Extract "ee" from the logo as an auxiliary graphic and apply it to many work scenarios, such as business cards, express boxes, badges, document bags, messenger bags, canvas bags, etc. The process involves four-color printing and baking paint process.
Umngeni Woyilo: Through the brand visual upgrade, an old brand of daily necessities is reshaped into a trendy brand of sanitary napkins with a young attitude, conveying freedom and a brand-new attitude image to consumers.
Uphando: We found that for more than 10 years, Free has been "taking the first sanitary napkin for girls" as its brand positioning. The brand image is gradually aging, making it difficult for the brand to continue to gain the recognition of the "youngest" consumer group.
Inkuthazo: For more than 10 years, Free's brand position-"taking the first sanitary napkin for girls" cannot meet the change of aesthetic trends, the images is gradually aging, making it difficult to continue to gain the recognition of the "youngest" consumer group.
We took on the core of the brand and reshaped it into a youthful attitude brand by upgrading the logo font and a new visual specification system.
The new system makes the visual and concept consistent and extensible and is flexible to be used in online and offline channels.
Ubude Beprojekthi: Guangzhou,Guangdong Province,China,July 6,2021
Ukuhamba Komsebenzi: The "ee" is extracted from the original Logo, which reflects the modern women's feeling of unrestrained, the pursuit of freedom and self-expression through the dynamic line performance.
Amalungu Eqela: Fengnan Lin
Yingqiang Zhang
Xiaofang Teng