Gift of Huangyao Umsebenzi Ophambili: Ipakheji Yesosi ngu-Jie Yang

Uyilo olubizwa ngokuba yi-Gift of Huangyao Umsebenzi Ophambili: Ipakheji Yesosi olwenziwe ngu-Jie Yang ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2022

Gift of Huangyao Umsebenzi Ophambili: Ipakheji Yesosi

ngu Jie Yang

Umxhasi: Decelent

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

11,521

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#136027

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Gift of Huangyao Umsebenzi Ophambili: Ipakheji Yesosi

Isicatshulwa Sencwadi: Isipho saseHuangyao sisicwangciso sepakheji yesipho yesosi yeziqholo eyenziwe kwidolophu endala yaseHuangyao, eGuangxi, eTshayina. Amaqweqwe amathathu ephepha eqingqiweyo aveliswe umhecwana abekwe elinye emva kwelinye ukwenza umbono onobunzulu obuthathu. Umaleko wangaphandle ubonisa izindlu zamasango, izitalato ezinamashiya kunye neebhulorho. Umaleko ophakathi ubonisa izindlu ezincinci nobomi bendawo. Umaleko wangaphakathi ubonisa iintaba nemilambo. Ulungiselelo lukhumbuza indlu yentsimbi yesiTshayina yembali. Isivalo sebhotile sithathe imo yendlela yelitye eliluhlaza. Iphepha elinokubola lisetyenziswa njengezinto eziphambili.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Gift of Huangyao Umsebenzi Ophambili: Ipakheji Yesosi ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Gift of Huangyao Umsebenzi Ophambili: Ipakheji Yesosi iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Gift of Huangyao Umsebenzi Ophambili: Ipakheji Yesosi iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: This case is a new package of seasoning sauce produced in Huangyao ancient town, Guangxi. It is a local specialty. It is deeply loved by people because of its long history and unique flavor. At the same time, the ancient town is also a 4A tourist area. This product will be taken home by tourists all over the world in the form of souvenir and spread the story everywhere.
Imilinganiselo nePakishini: The outer package is 75 mm thick, 380 mm long and 150 mm wide.
Iithegi: Local specialties, Sauces, Gifts, Connections, Family and soul, Historical details
Ubuchwepheshe Bokuvelisa: The material selection uses degradable environmental protection paper as the main packaging body, emphasizing the harmonious coexistence of human and environment.
Umngeni Woyilo: 1. The biggest difficulty of this gift packaging lies in the layered hollowed out carving paper. It also needs to be tightly stitched into a perfect historical and cultural pattern, and has a perspective effect of near reality and far emptiness. The team always felt that it could not meet the expectations in the test stage.
2. Finally, the problem is solved by using Staggered printing.
Uphando: This design is a brand new case. The customer said that seasoning sauce can be seen everywhere in China. Although it is necessary for every family, it is very optional. As a local characteristic product, this case is difficult to stand out from many similar products. So design team decided to make some changes: superimpose the local history and culture and natural scenery in layers to show the progressive family ties , and re create a package connecting the soul and family around the concept of "common but essential".
Inkuthazo: Taking the local cultural buildings and natural scenery as creative elements, the three-layer carved paper is superimposed to form an enclosed three-dimensional packaging pattern of "outer-middle-inner", which shows the meaning of the traditional Chinese courtyard three-way to form a home. The bottle cap is designed into the shape of the bluestone road with the most historical significance in the ancient town, which means "going into thousands of families". This gift is used as a keepsake to connect family affection, highlighting the Chinese people's good expectations for "Everything prospers at home".
Ubude Beprojekthi: The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Guangxi Province.
Ukuhamba Komsebenzi: Designers try to use traditional culture to create a new brand influence of sauce, which is the original intention of this gift packaging. Through the study of historical and contemporary life scenes, combined with local cultural characteristics, legends and allusions, the designer adopts new visual fusion technology to move the classics and modernity into the same box.
Amalungu Eqela: Jie Yang