Lowen Primary Function: Ipakethe Yebhiya by China Resources Snow Breweries Ltd.

Lowen Primary Function: Ipakethe Yebhiya by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2022 Ibhaso Lesilivere le-A' Design Award in Uyilo lwePakheji Competition Category.

IsilivereIpakheji· 2022

Lowen Primary Function: Ipakethe Yebhiya

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

Ibhaso Lesilivere le-A' Design Award Winner in Ipakheji Category

27,400

Verified Award Winner

Verify Award Status for #136751

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lowen Primary Function: Ipakethe Yebhiya

ILowen luyilo lwepakethe loluhlu lwebhiya. Uyilo ludibanisa umzobo wepeni, ubugcisa be-mezzotint kunye nomzobo wetatu wesitalato. Iimilo ezine kunye nemibala ekhanyayo ziphawula iincasa ezahlukeneyo, kubandakanywa iraspberry, ityhewuza kunye ne-Weissbier, ngoko ke isiqu ngasinye singabonwa ngokukhawuleza nangokuthe ngqo. Imizobo iveza umahluko phakathi kwemifanekiso yasendle nethambileyo ukudala isiphumo esibonakalayo esomeleleyo kunye nesimo sentlalo. Iikan zenziwe nge-aluminium kwaye iibhotile zenziwe ngeglasi. Inkqubo yoshicilelo enkcazelo egqibeleleyo igcina wonke umfanekiso ucacile kwaye uchanekile.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Lowen Primary Function: Ipakethe Yebhiya ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Lowen Primary Function: Ipakethe Yebhiya iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Lowen Primary Function: Ipakethe Yebhiya yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.
Dimensions & Packaging: 70 mm x70 mm x17 mm
Production Technology: The can is made of aluminum and the bottle is made of glass.
Design Challenge: As an innovative beer series, the hardest part of the package design is to vividly present the excellent quality to consumers and add the mystery and social attribute to the product in a ground breaking way. In a bid to show the packaging features, the package design follows modern graphic aesthetics, and the fonts are optimized, thereby making the product more conspicuous.
Inspiration: The combination of the beauty of the beast is the core of visual pictures. The comparison between the wildness and the gentleness provides a startling visual contrast to customers and constructs social tags for them. The integration of various shapes and different bright hues demonstrates the flavor of sub products, enabling consumers to recognize the products in a novel and direct way and allowing young consumers to quickly access their favorite flavors.
Project Duration: The project started in 2020 and finished in March, 2022.
Operation Flow: The illustration on the package is so attractive that it can quickly draw target the attention of consumers. Thanks to the detailed and delicate printing process, the image printed on the package is clear and exquisite.

Read the Press Release