Uyilo olubizwa ngokuba yi-Lay's Smiles Campaign Ukupakisha Ukutya olwenziwe ngu-PepsiCo Design and Innovation ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.
IbhronziIpakheji· 2022
Lay's Smiles Campaign Ukupakisha Ukutya
ngu PepsiCo Design and Innovation
Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji
Umwini Webhaso Oqinisekisiweyo
Qinisekisa Isimo Sebhaso se-#137247Uyilo
Malunga ne-Lay's Smiles Campaign Ukupakisha Ukutya
Iprojekthi ye-Lay's Smiles yiyilo lokupakisha ukutya elikhutshelwe eRashiya. Ubuso obukhulu obuncumileyo bubona obona buphawu bokubona kwiphakethe ngalinye. Ipakheji igcina umfanekiso wesiqu esele sisekiwe se-Lay's kunye neengcamango zombala ezibonisa incasa yemveliso. Inkxaso enikelwa kwiNkqubo yoBuhlobo yeSiseko iBest Buddies ikwabonakaliswa kwiphakethe. I-ruble enye inikelwa kule nkqubo kwiphakethe nganye ethengiweyo. Injongo kukwabelana ngomyalezo omhle nokubonisa uphawu njengolunenjongo.
Ukuqatshelwa
Malunga ne-Ibhaso Lebhronzi le-A' Design Award
Lay's Smiles Campaign Ukupakisha Ukutya ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Lay's Smiles Campaign Ukupakisha Ukutya iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Lay's Smiles Campaign Ukupakisha Ukutya iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.
Emva Koyilo
Ikhithi Yeendaba
Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.
- Iimpawu Ezizodwa
- After a challenging year, Lay’s felt the world could use a dose of happiness. So Lay’s launched its latest iteration of its Smile Campaign in Russia, promoting positive vibes and sharing joy with others. The Smile Campaign is supporting a local foundation–a move for Lay’s to take a big step forward in establishing itself as a purposeful brand. The Lay’s Smile Campaign supports the Friendship Program of the Best Buddies Foundation with one ruble donated from each pack purchased.
- Inkuthazo
- The design challenge for the Lay’s Smile Campaign was to bring together many different important elements to create a cohesive and joyful pack. The Design Team needed to include both a smiling face as the main design element, stay true to the overarching Lay’s VIS for brand unity and maintain flavor cues, while visually incorporating the support of the Best Buddies Foundation.
Okuxhasiweyo
Hlola Ngaphaya kwe-Designers.org
Fumana iimveliso, iinkonzo kunye namathuba avela kumaqabane ethu entengiso.
Okungakumbi Ongakuphonononga
Oyilo Ezinxulumeneyo
Phonononga ezinye izinto zoyilo eziwongwe ngembasa kweli candelo linye, ezikhethwe ngokwemfanelo.
