MTN Dew Cake-Smash Ukupakishwa Kweziselo by PepsiCo Design and Innovation

MTN Dew Cake-Smash Ukupakishwa Kweziselo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Ibhaso Legolide le-A' Design Award in Uyilo lwePakheji Competition Category.

IgolideIpakheji· 2022

MTN Dew Cake-Smash Ukupakishwa Kweziselo

by PepsiCo Design and Innovation

Ibhaso Legolide le-A' Design Award Winner in Ipakheji Category

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Verified Award Winner

Verify Award Status for #137254

View at A' Design Award Press Release Award Badge

Colors

The Design

About MTN Dew Cake-Smash Ukupakishwa Kweziselo

I-MTN Dew Cake-Smash lupakisho lweziselo esithambileyo esinencasa yekeyiki eyenziwe ngokukhethekileyo. Le ncasa yadalwa ukukhumbuza umoya wemibhiyozo yabelwana ngayo efana neemini zokuzalwa, imitshato kunye nemisitho yokuphumelela ezifundweni. Olu yilo luthetha ngamanqanaba abalulekileyo aphosiweyo kwaye lujolise ekunikeni imvakalelo yethemba nombhiyozo. Kwaphuhliswa ilizwe lomfanekiso lwabalinganiswa beekhandlela abadlamkileyo ukwenzela imizobo yepakethe kunye nokusetyenziswa kwidijithali. Abalinganiswa beekhandlela babonisa isihlwele esihlanganisene epatini. Olu pakisho lumema abathengi ukuba baphinde babhiyozele isiganeko.

The Recognition

About the Ibhaso Legolide le-A' Design Award

MTN Dew Cake-Smash Ukupakishwa Kweziselo ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. MTN Dew Cake-Smash Ukupakishwa Kweziselo iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. MTN Dew Cake-Smash Ukupakishwa Kweziselo idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: MTN DEW found a creative way to recapture some of the fun of our collective cake-worthy celebrations–birthdays, weddings, graduations, or even life itself–and created a cake flavored DEW. It was time for a “Do-Over.”
Inspiration: The brand surprised consumers with MTN DEW CAKE-SMASH, a fun and delicious cake-inspired, limited edition flavor. Speaking directly to consumers’ missed milestones, MTN DEW delivered a product that captured the optimism and celebratory spirit that we all could use more of. To bring this spirit to life, the Design Team created a visual world of exuberant candle characters across digital and pack graphics, bringing all the good vibes of a crowd gathered in celebration at a party.

Read the Press Release